This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How Your Eyes Move on a Website
For creatives, I'm sure there's someone inside screaming at them to be different and avoid building a website that looks and acts like everyone else. From a marketing perspective, though, we've educated our visitors over a decade now as to what to expect on a website and how to navigate one effectively. As a user...
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How to Save a Struggling Content-Led Link Building Campaign
Google’s algorithm is changing with time and due to this companies are enforced to re-think on their SEO strategies . One of the crucial actions for increasing ranking is content-led link building campaign. You might have faced a situation where your SEO team works hard to send outreach emails to publishers. Then...
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From Fractured to Functional: How Identity Resolution Powers Smarter AI
As the race to operationalize artificial intelligence ( AI ) accelerates, enterprise brands face a critical roadblock: messy, fragmented customer data. AI promises breakthrough personalization and insights—but only if it has one essential input: accurate, connected customer profiles. Unfortunately, most brands aren’t there yet. 78% of...
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ConversionWax: Drive Conversions With Personalized Content That Adapts to Location in Real Time
Standing out means more than just offering great products; it means delivering the right content to the right person at the right time. Yet many brands still rely on static messaging, wasting the opportunity to connect with site visitors in a relevant, impactful way. ConversionWax ConversionWax is a...
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pCloud: Streamlining File Storage, Synchronization, and Collaboration For Teams
Organizations face numerous challenges when managing and securing their digital assets. From ensuring seamless collaboration among team members to protecting sensitive data from cyber threats, businesses need a reliable and efficient file storage and sharing solution. As companies increasingly rely on remote work and digital processes, a secure, scalable, and user-friendly cloud storage platform...
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Internxt: Secure, Encrypted File Storage to Protect Your Business Data
In a world where data breaches are becoming alarmingly common, businesses must prioritize the privacy and security of their digital assets. With the average cost of a data breach soaring to $4.88 million in 2024 , companies cannot afford to take risks with sensitive information. Ensuring that your storage solution is secure, encrypted...
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Serpstat: Unlock SEO and PPC Success with Advanced Site Audits and AI-Powered SEO Tools
Achieving success in search marketing can be overwhelming. From researching competitive keywords to auditing your site and tracking your rankings, the process requires powerful tools and accurate data. As businesses and marketers compete to stand out in search results, finding a comprehensive solution to streamline SEO and PPC tasks and...
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15 Best ERP Solutions for Logistics: Complete Guide to Ready-Made and Custom Solutions
The logistics industry is experiencing unprecedented growth, with the global logistics ERP market projected to reach $40.6 billion by 2033. Allied Market Research As supply chains become increasingly complex, businesses need robust ERP solutions that can handle everything from inventory management to real-time shipment tracking. This comprehensive guide explores the top 15 ERP solutions for logistics...

