This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Prestashop: How to Optimize Your Online Store for Increased SEO and Conversions
PrestaShop is a powerful open-source e-commerce platform that powers approximately 250,000 online stores worldwide. What sets PrestaShop apart is its robust customization capabilities, extensive module marketplace, and commitment to providing merchants complete control over their data, code, and costs as they scale. https://www.youtube.com/watch?v=udewxNOUUUo ...
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5 Insights Social Media Data Can Reveal for Your Business
With social media sites such as Twitter and Facebook on the meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business, from marketing to internal Human Resources issues - and with good reason. The sheer volume of...
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How To Improve Your Sales Prospecting Effectiveness
Effective prospecting isn't just about making calls or sending emails—it's about implementing a strategic, multifaceted approach that yields measurable results. The most successful sales professionals understand prospecting requires a deliberate, systematic approach and continuous measurement and refinement. This comprehensive guide explores proven techniques to elevate your prospecting game and transform potential leads into valuable...
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hCaptcha: An Intelligent, Private CAPTCHA Alternative To Google ReCAPTCHA
If you've been a long-time visitor, you've probably noticed the significant changes I've made to the site. My last theme was outdated and the company disappeared that supported it so I installed a new theme and have been iterating through migrating all of the customizations. Simultaneously, I've also been working...
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WordPress: Remove and Redirect A YYYY/MM/DD Permalink Structure with Regex and Rank Math SEO
Simplifying your URL structure is a great way to optimize your site for a number of reasons. Long URLs are difficult to share with others, can get cut off in text editors and email editors, and complex URL folder structures can send the wrong signals to search engines on the importance of your content...
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Tip: How to Find Similar Vector Images In Your Stock Photo Site With Google Image Search
Organizations often utilize vector files that are licensed and available through stock photo sites. The challenge comes when they want to update other collateral within an organization to match the styling and branding associated with previously released iconography or symbols. At times, this could be due to turnover...
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App: Post and Retrieve HTTP Header Information
HTTP headers play a crucial role as the gatekeepers of valuable information exchanged between web browsers, servers, and APIs . These headers, part of the HTTP request and response messages, convey essential metadata about the nature of the request or the content being transferred. Understanding and analyzing HTTP headers is key...
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SQL: Full Table Lookup for States and Provinces for the US and Canada
The more work I do in this industry, the more I have to utilize SQL almost daily to extract the information I need from CRM databases, website CMS platforms, and CDPs . I'd encourage any marketer to learn SQL . SQL isn't just for pulling the...
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How Do Colors Impact Purchase Behavior?
The science of colors is fascinating, in my opinion. Great designers - whether they're automotive, home decorators, graphic designers, or even user interface developers understand the complexity of colors and the importance of them. From the color palette selected to ensure that it provides harmony - to the actual colors utilized ...
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How Small Businesses Are Using And Benefitting From Social Media
Our small business prospects and clients often ask us about our expertise and use of social media to drive business results. I am a firm believer that businesses should have a strong social media presence, but I'd argue that it's more about reputation management than it is driving direct business. The reality...