This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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How to Improve Your Writing Skills
If you've read my publication for an extended period of time, I hope you've noticed my writing improvement. Truth be told, after writing a book and thousands of articles, I still struggle with the basics of writing - including grammar , structure, and creativity. As a stream-of-consciousness writer, where...
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How to Optimize Your Title Tags (With Examples)
Did you know that your page can have multiple titles depending on where you want them displayed? It's true... here are four different titles that you can have for a single page in your content management system. Title Tag - the HTML that is displayed in your browser...
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YouTube Marketing in 2023: Why Your Business MUST Incorporate Video Marketing
YouTube has emerged as an indispensable platform that consumers ( B2C ) and business ( B2B ) marketers cannot overlook. With its extensive user base, unparalleled engagement potential, and unique features, YouTube presents a dynamic and influential channel for connecting with audiences and driving business growth. Educational content is a hallmark...
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How To Write and Test Regex Filters for Google Analytics (With Examples)
As with many of my articles here, I do some research for a client and then write about it here. To be honest, there are a couple of reasons why... first is that I have a terrible memory and often research my own website for information. Second is to help others who may also...
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Using Your Visual Brand In Social Media
Social media is now a visual world. Brands that master the art of visual content not only stand out but also connect more effectively with their audience. A comprehensive approach to visual social branding and strategic content usage can significantly elevate a brand's online presence. Here are some key takeaways from this infographic. ...
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Social Media Checklist: Strategies for Each Social Media Channel for Businesses
Some businesses just need a nice checklist to work from when executing their social media strategy... so here's a great one developed by the whole brain group . It's a great, balanced approach to publishing and participating in social media to help build your audience and community. https://youtu.be/BXIqyWu8uSg ...
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Social Media Demographics by Platform (US in 2024)
Businesses often invest significant resources into social media marketing, hoping to reach the right audiences and improve sales outcomes. One of the key considerations is demographics: who’s using which platforms, at what frequency, and for what purpose. Understanding social media demographics can shape content creation, platform selection, advertising strategies, and ultimately your ability to...
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How Do Colors Impact Purchase Behavior?
The science of colors is fascinating, in my opinion. Great designers - whether they're automotive, home decorators, graphic designers, or even user interface developers understand the complexity of colors and the importance of them. From the color palette selected to ensure that it provides harmony - to the actual colors utilized ...
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Exit Intent Popup Code Snippet in JavaScript And jQuery
One of the projects that I'm working on for this site is having a popup div with a CTA that encourages new visitors to subscribe to Martech Zone by email. There's additional development I'm working on so that I can widgetize this method for WordPress and...
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Designer Terminology: Fonts, Files, Acronyms, and Layout Definitions
There's quite a bit of terminology utilized when describing designs and this infographic. Like any relationship you cultivate, it’s important that both parties are speaking the same language from the start. In order to help you brush up on your design language, we sat down with professional designers and...
