This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Marketing Tools
pdfFiller: Compress PDF Files for Free and Eliminate Space, Download, or Attachment Woes
PDFs are a convenient and versatile format for sharing documents, but they often have a hidden challenge: large file sizes. These bloated files can quickly clog up your device’s storage, lead to slow downloads, and even bounce back from email servers due to size restrictions. Trying to compress a PDF file without the right tools can feel like navigating a…
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Content Marketing
Designer Terminology: Fonts, Files, Acronyms, and Layout Definitions
Common terminology utilized by designers of graphics and layouts for the web and print.
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Artificial Intelligence
Notta: Accurate, Affordable AI-Powered Voice-To-Text Transcription and Translation
When I wanted to mix a video for a recent podcast, I was pretty frustrated with iMovie. It’s as if Apple has just given up on updating the platform for the needs of today’s businesses and creators. I called my goto video production expert, AJ Ablog, to give me a walk-through of Adobe Premiere Pro. I was stunned (and overwhelmed)…
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Artificial Intelligence
Imagga: An API for AI-Powered Image Recognition
Developers face the challenge of efficiently analyzing and organizing vast amounts of visual content. From e-commerce platforms to social media apps, accurately tagging, categorizing, and recognizing images is crucial for enhancing user experience and driving engagement. However, manual image processing is time-consuming and prone to errors, hindering productivity and innovation. Imagga Imagga provides AI-powered, innovative, and cutting-edge APIs for image…
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Content Marketing
The Evolution of Logos and the Impact of Technology on Logo Design
The word logo comes from the Greek word logos, which means word, thought, or speech. In ancient Greek philosophy, logos referred to the principle of reason and order in the universe. Over time, the meaning of logos expanded to include the use of words or symbols to represent a company or organization. Today, the term logo is commonly used to…
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Advertising Technology
Local Marketing Strategies for Multi-Location Businesses
Operating a successful multi-location business is easy… but only when you have the right local marketing strategy! Today, businesses and brands have an opportunity to expand their reach beyond local customers thanks to digitalization. If you are a brand owner or a business owner in the United States (or any other country) with the right strategy you can pitch your…
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Marketing Infographics
Harnessing Your Myers-Briggs Personality Type To Excel In Sales
Sales is a dynamic field that demands adaptability, communication skills, and an understanding of human behavior. While traditional wisdom often suggests that extroverted personalities dominate in sales, the Myers-Briggs Type Indicator (MBTI) reveals that people with any personality type can succeed by leveraging their unique strengths. Understanding your Myers-Briggs personality type provides insights into your communication style, decision-making preferences, and…
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Content Marketing
YouTube Marketing in 2023: Why Your Business MUST Incorporate Video Marketing
YouTube has emerged as an indispensable platform that consumers (B2C) and business (B2B) marketers cannot overlook. With its extensive user base, unparalleled engagement potential, and unique features, YouTube presents a dynamic and influential channel for connecting with audiences and driving business growth. Educational content is a hallmark of effective marketing, offering value to both B2C consumers and B2B decision-makers. YouTube…
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Email Marketing & Automation
How To Set Up Email Authentication with Microsoft Office (SPF, DKIM, DMARC)
We’re seeing more and more deliverability issues with clients these days and too many companies don’t have basic email authentication set up with their office email and email marketing service providers. The most recent was an e-commerce company we’re working with that sends their support messages out of Microsoft Exchange Server. This is important because the client’s customer support emails…
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Content Marketing
Buy Me a Coffee: Give Your Audience An Easy Way To Say Thanks!
Content creators, whether writers, artists, musicians, or developers, face the challenge of monetizing their content without resorting to intrusive ads or complicated subscription models. Amidst a sea of platforms offering various forms of monetization, one stands out for its simplicity, warmth, and direct connection between creators and their fans: Buy Me a Coffee. Buy Me a Coffee allows fans to…