This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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The Future of Mobile Video and Search is Here!
This is incredibly fascinating and quite a game changer for the mobile market. Layar has launched in the Netherlands. Duke Long sent me a link to this new technology... Layar calls it a mobile augmented reality browser. I call it the future! Layar is a free application on your...
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Techical Simplicity: The Absurd Complexity of Modern Oxymoronic Terminology
During high school, I was quite the class clown. Some things don't change. I had quite a theatrical English teacher one year - Mr. Morgan. Most of my class time with Mr. Morgan was spent in the hallway (at his direction) because I wasn't a fan of Shakespeare (then). It drove...
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The Role of Voice Search in Digital Publishing
Not so long ago, voice queries from a person to a computer were the stuff of sci-fi movies. More than 20% of people search for information on the Internet in this way almost every day. Demandsage ...
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Best Team Communication Software: Why Chanty Is the Smartest Choice for Your Business
Clear communication is the backbone of every successful team. Whether you're running a startup, managing remote employees, or scaling a healthcare clinic, how your team collaborates directly impacts productivity, morale, and results. In a world filled with endless pings, email overload, and scattered tasks, modern businesses need more than just a...
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Top Healthcare Data Platform Development Companies in 2025
In the rapidly evolving landscape of health‑care technology, an effective data platform isn’t just a nice‑to‑have—it has become foundational. Providers, payers, life sciences firms, and government bodies alike are confronted with fragmented data, legacy silos, and the urgent need to unify clinical, administrative, claims, device, and population data into a single, scalable ecosystem. The right...
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WordPress: Add A Custom Class If The Post Was Published Today
I'm constantly getting requests from our clients for customizations I've never even considered. Recently, we had a client that wanted some custom styling for their posts published today so that they could be highlighted utilizing a custom CSS class. They wanted to incorporate the class on archive pages, search results, and single...
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Chekkit: Centralize Your Review Management, Website Chat, Text Messages, And Even Collect Payments In This All-In-One Inbox
If you start to add up the channels and strategies that your local business must use to manage its reputation, respond to leads, communicate with customers, and accept payments... you typically need to deploy multiple platforms or apps to manage it all. Reviews - the lifeblood of...
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Lower Traffic without SERP Position Change: What Does It Mean?
More and more website owners are noticing a steady trend when they log into Google Search Console ( GSC ): A loss of clicks without any substantial changes in positions. It can be hard to notice because it is not an abrupt change and usually happens...
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Recruit’em: Find Business Connections on Google
If you're looking for a business connection across social networks, Google is a great tool. I often do a search of Twitter + name , or LinkedIn + name to find a profile. LinkedIn, of course, has a great internal search engine (especially the paid version) and there are also sites like...
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Tellagence: Social Marketing Intelligence
Marketers tend to treat social media as they would other traditional media. Find where the most eyeballs are and chase them. The difference is huge, though. Within social networks, there are three activities: Observation - an audience that simply follows and captures the information for their own personal use. ...