This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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A Comparative Analysis of Google and Facebook’s Privacy Approaches
Google and Facebook stand as titans, each wielding significant influence over the digital landscape. This may sound a bit negative, but I believe both companies have forgotten their core principles to be a valued asset to their consumers and they’re both just in a head-to-head battle for advertising dollars. Google has rich data across virtually every person and site on…
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4 Ways that Big Data Applications Are Providing Results
According to this infographic from SingleGrain, companies are now collecting over 75,000 data points on a single individual. That’s a lot of data… but is it being utilized? Big data is a new term used to describe the growth and availability of large data sets which, when properly analyzed, can help make better business decisions, such as improving customer relations,…
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Why Your Modern Business Needs an AI Digital Marketing Platform
Marketing platforms used to promise efficiency. However, in today’s digital landscape, it’s more about intelligence. The days of manual optimization are gone, and AI digital marketing is transforming the industry faster than ever. More than automating tasks, AI-powered platforms can now analyze performance insights, support predictive planning, and optimize for custom KPIs in real time. Whether you’re a startup or…
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Develop Goals Before the Mobile App
The good folks at Webtrends (client) have released an incredible whitepaper from their Director of Mobile Analytics, Eric Rickson. Developing a Strategy for Mobile Maturity and Investment walks through key performance indicators in a mobile strategy. Beyond the topic of mobile analytics, one of the key paragraphs I found was: Too frequently, marketers skip the critical step of defining and…
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6 Simple Ways To Improve Your Content Marketing Impact
There are still companies out there that struggle with the strategy and resources necessary to produce effective content. And many of those companies don’t realize the return on investment that a content marketing strategy can bring because they either give up too soon or they don’t fully understand what to write, how to write it, and where to write it.…
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How AIO, Paid, and Organic Features Are Reshaping SERP Click Shares In 2025
Search engine results pages (SERPs) have undergone significant evolution in recent years. Where once ten blue links ruled, today’s search landscape is dominated by ads, featured snippets, AI overviews (AIO), map packs, and knowledge panels that push traditional organic listings further down the page. This evolution has profoundly affected how users interact with results—and how much visibility brands can claim…
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Share your Slides with Slideshare, Facebook and LinkedIn
One of the benefits of working with a company that specializes in blogging for SEO is that it gives us some inside connections to SEO experts who have accomplished quite a bit of testing and experimentation. Today I had a discussion with someone who recommended a couple social media sites that can actually assist with your Search Engine placement. Surprisingly,…
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The Internet Runs Better without Flash
1.webp” alt=”Flash Block” align=”right” border=”0″ />Steve Jobs was right. The first person who advised me to get a Flash blocker was Blake Matheny. Blake is one of the best engineers I’ve ever had the pleasure to work with – and I’ve worked with him both at Compendium and at ChaCha. You’d think that I would have listened to a guy…
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User Experience Is Designing for the Customer and Their Medium, Not Your Company
When developing a presentation, white paper, case study, website, or even a mobile application, one of the most common pieces of client feedback I received was that the final design didn’t align with what they had envisioned. My response, though straightforward, was intentionally crafted to reframe their perspective: We didn’t design it for you; we designed it for your audience.…
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Google Search Console Goofed And Sent False Alerts on WordPress
Sometimes I scratch my head where exactly Google is going with its search console. While I do believe it’s an amazing service to detect malware on sites and prevent those sites from being listed in search results, I’m not so sure I want Google actually scanning sites looking for issues. Case in point was a premature alert that went out…
