This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Curata: Curate Relevant Content for your Business.
Curata is content curation software, assisting you to easily find, organize and share relevant content for your business. Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share...
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Great Marketing? Look Beyond Marketing
A huge part of marketing is having infinite content to support your people, product, or service. In the business world, things change daily - we get new business, develop new products, offer new services, and get new customers. Each event provides excellent fodder for new content! The only way to run...
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Social Media Revolution, Evolution, and the Parody
In 2009, a short, fast-paced YouTube video fundamentally changed how marketers, executives, and technologists talked about social media. Titled Social Media Revolution, it was produced by Erik Qualman and inspired by his book Socialnomics. More than a montage of statistics, it was a cultural marker. It declared, confidently and almost breathlessly, that something irreversible was...
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The Three Keys to Making Your Content Work Harder
Many marketers focus on one medium, tool, or channel they feel confident using and overlook the full potential of the assets they already have. True content leverage happens when your message travels further than the original format. It’s not about producing more; it’s about extracting more value from what you’ve already created. By strategically repurposing...
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Why We Rebranded to Martech Zone and Changed Our Domain
The term blog is an interesting one. Years ago, when I wrote Corporate Blogging for Dummies , I loved the term blog because it denoted a sense of personality and transparency. Companies no longer had to depend on pitching the news to reveal their culture, news, or advancements. They could broadcast...
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The Rise of AI Agents in E-Commerce: What They Are, How They Work, and Why They Matter
Artificial intelligence ( AI ) has been steadily reshaping digital commerce for years; however, the emergence of agentic AI marks a significant shift in this evolution. Instead of being limited to narrow, rule-based automations or simple chatbots, AI agents are adaptive, task-oriented systems that can operate across multiple domains of an e-commerce...
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Where People Use Their Smartphones
Tatango, an SMS Marketing company, has come out with another infographic that's quite simple but disturbingly revealing on how smartphones have permeated our lives and activities. I wish movie theaters would install signal blocking devices that would render any mobile phone useless in a movie theater. Leave it in the car, people! Seriously! 1.webp" alt=...
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Advertising: How Consumers Won the War for Their Attention
In this epic, must-see presentation, HubSpot explores the ENTIRE history and evolution of advertising to unveil how a comprehensive (yet digestible) timeline of advertising milestones led to an epidemic of consumer indifference, as well as what marketers can do about it to reach consumers in the years ahead. Don't be...
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Using Content Marketing Strategies in B2B Emails
There are times when marketers closely follow convention and I think it's a great idea. For instance, having help or content links on the top right of your site, next or submit buttons on the bottom right, and centering sites to accommodate varying viewports. At other times, it really doesn't make sense though and I...
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What is Good SEO? Here’s a Case Study
Over the last few years, I've been quite vocal about how so many consultants and agencies in the organic search industry refuse to change. It's unfortunate as they continue to leave a trail of clients that have invested a lot but actually destroyed their ability to acquire...