Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • What is Canonicalization? Why are Canonical URLs important to SEO?

    Canonical URLs: A Strategic SEO Essential to Strengthen Marketing and Drive Sales

    Canonical URLs are the authoritative source for online content, guiding search engines and visitors to the single, preferred webpage version. In sales and marketing, a solid canonical URL strategy ensures that your core product pages, landing pages, and content assets are attributed the right ranking power, resulting in stronger visibility and more...

  • How to find your Google Review Link (URL)

    App: How To Find Your Company’s Direct Google Review Link

    You can find your review link in your Google Business Profile settings, but it's not immediately obvious. The direct review link is https://search.google.com/local/writereview?placeid= with your Place ID appended. As I was helping a colleague create their direct review link, I decided to build a nice app for Martech...

  • Act-On: Cloud-Based Marketing Automation Platform for Customer Lifecycle

    Act-On: Purpose-Built, SaaS, Cloud-Based Marketing Automation

    Modern marketing is digital marketing. Its broad scope spans outbound and inbound tactics, lead generation and nurturing strategies, and customer lifecycle optimization and advocacy programs. To succeed, marketers need a digital marketing solution that’s capability-rich, flexible, interoperable with other systems and tools, intuitive, easy to use, effective, and cost-efficient. Additionally, 90...

  • Outsourced Lead Generation (Leadgen) Pros and Cons

    The Pros and Cons of Outsourcing B2B Lead Generation and Appointment Scheduling

    Generating quality leads and scheduling appointments play a pivotal role in the success of B2B organizations. Many companies outsource these tasks to third-party providers to leverage specialized expertise, save time and resources, and improve efficiency. However, like any business decision, outsourcing B2B lead generation ( leadgen ) and appointment scheduling has advantages...

  • How to host WordPress on Amazon Web Services (AWS)

    How To Host WordPress With Amazon Web Services (AWS)

    Hosting a WordPress site on Amazon Web Services ( AWS ) offers several advantages for companies looking to establish a solid online presence and leverage modern cloud technologies. Here's an overview of the steps (click to jump to the instructions below): Create an Amazon...

  • Froala WYSIWYG Rich Text HTML Editor

    Froala: Enhance Your Platform With A Full-Featured WYSIWYG Rich Text Editor

    If you've ever started down the road of developing a platform where you require a text editor that is what-you-see-is-what-you-get ( WYSISYG ), you know how difficult it can be. When I worked at an email service provider, the job to develop and test an editor that worked to render responsive, cross-client email HTML...

  • Smartling: Translation, Collaboration, Process Automation

    Smartling: Translation Services, Collaboration, and Process Automation Software

    If words drive commerce, global commerce is fueled by translation: buttons, shopping carts, and romance copy. Websites, emails, and forms must be translated into different languages for a brand to reach new audiences globally. This takes teams of people carefully managing each distribution channel for source content, and it is cost-prohibitive...

  • CX vs UX: Customer Experience vs User Experience

    CX vs. UX: Understanding the Difference That Drives Your Digital Growth

    Customer Experience ( CX ) and User Experience ( UX ) often appear intertwined because both focus on understanding and optimizing how people interact with products, services, and brands. From a sales and marketing perspective, enhancing both CX and UX builds trust and can significantly impact conversion rates, brand loyalty, and long-term profitability. Yet...

  • Sprinklr Insights: AI-driven consumer intelligence reporting platform

    Sprinklr Insights: Transform Unstructured Data Into Actionable Insights With AI

    Today's businesses face unprecedented challenges adapting to customer expectations for personalized, real-time digital experiences on their preferred channels. This challenge is compounded by the vast amount of unstructured and siloed data generated by billions of people across numerous channels. 97% of marketers report their brands are ineffective at...

  • Influencer Marketing: History, Evolution, and Future

    Influencer Marketing: History, Evolution, and the Future

    Influencer marketing has transformed how brands engage their audiences. By leveraging the voices of individuals with trust and influence, companies can authentically connect with consumers and drive action. But how did we get here? Influencer marketing isn't as new as you might think — it's a strategy that’s been evolving for centuries, shaped by...

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