This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Sales Enablement, Automation, and Performance
The Pros and Cons of Outsourcing B2B Lead Generation and Appointment Scheduling
Generating quality leads and scheduling appointments play a pivotal role in the success of B2B organizations. Many companies outsource these tasks to third-party providers to leverage specialized expertise, save time and resources, and improve efficiency. However, like any business decision, outsourcing B2B lead generation (leadgen) and appointment scheduling has advantages and disadvantages. In this article, we will explore the reasons…
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Paid and Organic Search Marketing
How To Optimize Your YouTube Video and Channel
We’ve continued to work on our optimization guide for our clients. While we audit and provide our clients with what’s wrong and why it’s wrong, it’s imperative that we also provide guidance on how to correct the issues. When we audit our clients, we’re always surprised at the minimal effort put into enhancing their YouTube presence and the associated information…
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Analytics & Testing
How To Optimize Your Landing Pages To Maximize Conversions
Several best practices can help maximize conversions and improve the overall performance of your landing pages. Here are some essential practices to consider: Reduced Options: A common practice among high-performing landing pages is removing extraneous navigation, clutter, and other options that may dissuade the user from leaving the page. This is why many companies utilize landing page platforms to build…
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Paid and Organic Search Marketing
410: When And How To Tell Search Engines Your Content Is Gone
When a search bot crawls your site, your web server responds with a header request code. We’ve shared quite a bit about the negative impact of search engines finding 404 errors (page not found) and how to utilize redirections effectively to redirect the user (and the search engine) with a 301 status code to a relevant page. Redirections are a…
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Content Marketing
Automate Building Of Your REST API, Admin Panel, and Postman Documentation
A great means of scaling any application online is to separate your user interface from the data layer using an Application Programming Interface (API). If you’re new to development, an API is a pretty simple concept. Just as you log in and use a web application via a browser and a series of HTTP requests, your application can do the…
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Paid and Organic Search Marketing
Is Your Business On Bing? Why And How You Should Add It To Bing Places
Bing Places is a local business listing service provided by Microsoft’s search engine, Bing. It allows businesses to create a profile with their basic information, such as name, address, phone number, website, business hours, and photos so that potential customers can find them easily on Bing’s search results, maps, and other services. Bing’s search results offer a map pack just…
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Content Marketing
Why The World is Buzzing About ChatGPT
ChatGPT is a revolutionary new tool that has the potential to revolutionize the programming industry. Developed by the team at OpenAI, ChatGPT is an open-source natural language processing (NLP) model (the GPT in ChatGPT) that can generate real-time, human-like responses to user queries. The idea behind ChatGPT was first conceived by OpenAI’s CEO, Ilya Sutskever, to create a chatbot that…
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Social Media & Influencer Marketing
The Essential Dos and Don’ts of Social Media Marketing in 2024
Social media is often the first point of contact for potential customers. Harnessing it effectively can drive sales, strengthen customer relationships, and propel brand growth. Yet navigating the nuances of social platforms can be challenging. Following a few key dos and don’ts can help ensure your social media marketing (SMM) stands out, engages meaningfully, and ultimately turns followers into loyal…
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Analytics & Testing
How To Load Multiple Google Tag Manager Container IDs
As much as Google touts page speed as a critical performance metric for determining the user experience and its impact on ranking, it is somewhat ironic, given that their properties are notoriously slow. Typical Google Tag Manager Script The typical implementation of Google Tag Manager (GTM) requires loading two scripts: one in the head and one at the end of the…
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Customer Data Platforms
The Rise of People-Based Marketing and Advertising
Marketing has evolved significantly from mass communication to highly targeted, personalized engagement. The rise of people-based marketing represents a new frontier where businesses can connect with their customers on a deeply personal level, delivering value through relevant, tailored messaging. In this article, we explore the evolution of marketing, the technologies enabling people-based strategies, and key takeaways for businesses looking to…