This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Are Online Software Directories a Platform’s Friend or Competitor?
A friend of mine asked me to review their platform on a third-party directory site this week, stating that the site drives quite a bit of traffic to other vendors in the industry. I did a quick analysis of the directory site and it’s true, they have earned some solid rankings in my friend’s industry. It seems only logical that…
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Sales and Marketing Training
The Monkey’s Fist: A Practical Sales Approach to Building Trust and Driving Conversions
Sales is as much about psychology as it is about persuasion. The best sales professionals don’t just sell; they guide, educate, and build relationships. One particularly effective technique in this space is the Monkey’s Fist strategy, which helps reduce friction in the buying process while building trust. In the Navy, when a ship approaches a dock, the crew needs to…
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Artificial Intelligence
I Never Lost A Job to Technology. I Have Gained Multiple Careers, Though.
Turn on the news, scroll through your feed, or attend any industry panel lately, and you’ll hear it: Artificial Intelligence is coming for your job. The headlines are stark. The predictions feel ominous. Some of the most intelligent people in the world are forecasting a future where human work is obsolete, replaced by machines, automation, and AI. I don’t doubt…
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Artificial Intelligence
Vapi: Integrate, Scale, and Deploy Complex Voice Agents Without Complexity
Many businesses struggle to scale conversational experiences across voice channels. Whether it’s routing customer calls, automating reminders, or generating outbound engagement, building reliable and intelligent voice agents has traditionally been expensive, time-consuming, and challenging to customize. Vapi Vapi is transforming this space by providing developers with an API-first voice AI platform designed to simplify everything from call handling to conversational…
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Review Me! Blogging for Dollars
Sponsored Post: ReviewMe When PayPerPost and ReviewMe first popped up on, I was pretty disappointed. I really felt as though ‘blogging for dollars’ was going to take a turn for the worst. Tonight I noticed a few posts on other blogs that ReviewMe was actually utilizing their own system to pay bloggers to review themselves. It caught my attention so…
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Recession is a REQUIRED Marketing Tactic
I’m a big fan of Andy Sernovitz’s blog, Damn! I Wish I’d Thought of That! Today, though, I’m not sure I agree with Andy. Marketers: Stop sending promotions that start with in these tough times, how to market in a recession, or any other bad economy-themed promotion. I Wish Andy would have thought of this: Perform a search on Recession…
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Content Marketing
WordPress: Publish Future Posts as Upcoming Events
We built a WordPress micro-site for Corporate Blogging for Dummies and wanted to have a section where we displayed upcoming events in the lower sidebar. The solution to do this is actually quite simple and built directly into WordPress. Within your theme, you can add a loop that only queries and displays future posts for a specific category that is…
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Analytics & Testing
Conversion In A Box
Conversion In A Box is a combination of landing page, form and data administration, automated email response, and analytics in a single solution. Conversion In A Box helps you turn any webpage into a conversion strategy. Upload compelling content to our secure servers and we’ll generate form code that you can easily paste into blog posts, Facebook pages, websites, landing…
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Content Marketing
Are Your Video Ads Being Seen?
A little more than half of all advertisements on video pages are seen across the web, a difficult situation for marketers hoping to take advantage of the growing video viewership across devices. It’s not all bad news… even a video ad that was partially listened to still had an impact. Google analyzed their DoubleClick, Google and YouTube advertising platforms to…
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Artificial Intelligence
The Good, The Great, and the Scary with Artificial Intelligence
When I was honorably discharged from the Navy in 1992, it was perfect timing. I went to work for the Virginian-Pilot in Norfolk, Virginia – a company that fully adopted IT Innovation as part of its core strategies. We installed fiber and removed line-of-site satellite, we hard-wired programmable-logic controllers to PCs and captured data that helped us fine-tune our maintenance…
