This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
How Are You Doing Compared to 400 Other Marketers?
We’ve been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of – a small team, enterprise structure, franchises, ecommerce… the works. Over time, they’ve evolved with their small team to a hodge-podge of technology that’s becoming more and more difficult to manage. Our job is to map out their strategy and…
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Social Media & Influencer Marketing
Tweetfull: How to Grow and Automate Your X Following
X (formerly Twitter) continues to be a high-impact social network, especially for B2C and B2B influence. For creators and entrepreneurs, managing a growing business while staying active on social media can feel overwhelming. But what if there was a way to achieve significant Twitter growth without compromising your time or authenticity? 10 Steps To Grow Your X Following Growing your…
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Sales and Marketing Training
How the Pragmatic Framework Empowers Product Marketing Professionals
For product marketing professionals tasked with bridging the gap between product strategy and market execution, the Pragmatic Framework is more than just a methodology—it’s a comprehensive operating system for ensuring product-market fit, driving measurable outcomes, and enabling cross-functional alignment. Developed and refined by the Pragmatic Institute over three decades, the framework has become the gold standard in product management and…
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Content Marketing
Templately: The Cloud Workspace With Limitless Templates for Smart WordPress Teams
Designing a stunning WordPress website shouldn’t mean wrestling with code or spending hours dragging and dropping blocks from scratch. For freelancers, agencies, and even in-house marketers, the biggest roadblock to launching fast is often the blank page—and a lack of reusable, on-brand design components. Templately Templately is a cloud-based WordPress template platform offering 6,000+ ready-to-import designs that work seamlessly with…
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Marketing Tools
Best Team Communication Software: Why Chanty Is the Smartest Choice for Your Business
Clear communication is the backbone of every successful team. Whether you’re running a startup, managing remote employees, or scaling a healthcare clinic, how your team collaborates directly impacts productivity, morale, and results. In a world filled with endless pings, email overload, and scattered tasks, modern businesses need more than just a chat app — they need a centralized, structured, and secure…
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Content Marketing
SearchWP: Why We Upgraded Our Site Search To This WordPress Plugin
If you’re still relying on the default WordPress search experience, you’re likely missing out on meaningful engagement and valuable insights. Default search functionality in WordPress is limited — it doesn’t account for custom fields, doesn’t index content-rich files like PDFs, and certainly doesn’t provide the kind of actionable analytics today’s businesses need. Visitors get frustrated, bounce rates climb, and your…
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Marketing Tools
Office Timeline: Instantly Create Timelines That Impress Clients and Executives
Project managers, consultants, and team leads are constantly under pressure to communicate project progress in ways that resonate with both technical teams and non-technical stakeholders. Long spreadsheets, clunky tools, or hastily built visuals often fall flat when presenting to executives. The result? Misalignment, confusion, and stalled progress. What you need is a tool that turns complex timelines into polished, client-ready…
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Customer Data Platforms
7 Best Companies Specializing in Software Project Rescue
When a marketing department’s current software development partner proves unable to deliver because of missed deadlines, ballooning costs, unstable integrations, or misaligned priorities, it’s crucial to act quickly and strategically. A faltering software initiative can put your budget, timeline, and data integrity at risk and erode confidence across the board. In these scenarios, it’s often best to disengage safely from…
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Freedom of the Press
This week has been fascinating with regard to the Web. I’m a firm believer in both capitalism and in freedom. They are two sides of a careful scale. Without freedom, the wealthy will rule. Without capitalism, you’ll never have the opportunity for wealth. The First Amendment of the Constitution: Congress shall make no law respecting an establishment of religion, or…
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Marketing Infographics
The Rise of Inbound Marketing
Rich with graphics and statistics, this is a fantastic infographic from Voltier Digital that explains the difference between inbound marketing and outbound marketing. As consumers continue to flock to the Internet, the Internet marketing industry continues to evolve. In a two-way medium like the Internet, the traditional models of marketing are losing their efficacy, and new types of marketing are…
