This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Paid and Organic Search Marketing
White Hat Monsters of SEO
It’s always great to see some humor used in some infographics. And it’s especially great to see those in the industry pushing great SEO practices. I’ve said that SEO is dead and this infographic speaks to that indirectly. The fact is that if you have a solid platform that presents your content appropriately, SEO is the easy part of the…
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Analytics & Testing
Your Marketer Is There to Help You
I have a lot friends who run marketing agencies and a lot of marketing professionals throughout the Internet that I’m friends with. I’m not exaggerating when I say that the most frustrating thing that I and others find about our job is the resistance of the businesses we’re working with. We are paid to come consult with clients and assist…
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Mobile Marketing, Messaging, and Apps
Textline: Accelerate Your Sales With CRM-Integrated Text Messaging (SMS) For Teams
Effective, fast, and documented communication is key to driving sales and building strong relationships with prospects and clients. Traditional methods like phone calls and emails are often slow and may not get the desired response. Text messaging (SMS) allows you to harness the power of business texting to accelerate your sales cycle and take control of your customer interactions. Let’s…
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Content Marketing
The Case for Branding in Distributed Media: Strengthening Your Content’s Impact
Content is king, but how can businesses ensure their valuable content reigns supreme? The answer lies in strategic branding. Whether it’s an eye-catching infographic, a compelling blog post, or a captivating video, branding your shared media can elevate its impact and deliver many benefits. Pros of Branding Establish Ownership: In a world where content is easily shared and repurposed, branding…
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Content Marketing
It is All About Reusable Code? er… Content
I am not a techy! Not really, but I spend a lot time around tech wizards, like my host, Douglas Karr. One of the most important lessons I learned from one of the programmers I worked with, was the value of reusable code. While every client likes to think they are unique, he explained once you write code to automate…
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Email Marketing & Automation
Email Viewing Habits are Rapidly Changing
This incredible infographic from Litmus shows the drastic change in email viewing behavior just in the last year! From the infographic: Email remains the strongest online activity around the globe. In fact, email users are expected to reach 3.8 billion by 2014; that is nearly half of the earth’s current population, and a significant climb from 2.9 billion reported users…
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Analytics & Testing
‘Tis the Season… to Benchmark Against Seasonal Trends
For sites like my own, the holiday season could look quite depressing as I review analytics. Overall traffic is down along with organic traffic as my audience shifts to holiday mode and begins to put off efforts until after the New Year. It’s also a time when I have to reassure both myself and my clients that we’re performing well…
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Marketing Infographics
Web Design vs. Web Development: Understanding the Differences and the People Behind Them
The terms web design and web development are often used interchangeably. While they work hand in hand to bring websites to life, they represent distinct disciplines, skill sets, and ways of thinking. Understanding the nuances between the two not only helps businesses hire the right talent but also empowers aspiring professionals to find their best fit in the world of…
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Content Marketing
Dos and Don’ts of Content Marketing
Alright, here’s your chuckle for the afternoon. Using Meltwater Buzz, we just saw this simple and beautiful infographic providing a good checklist of items that one may want to keep in mind when developing their content marketing strategy. One of the rules with regard to blogging is Don’t publish a badly written blog. I’ve seen a lot of bad writing…
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Email Marketing & Automation
MyYappyDog: Social CRM for Real Estate Agents
There’s a new startup that’s gaining some traction in Indianapolis with Real Estate Agents, and it’s called My Yappy Dog. If you could combine a dead simple communication platform with a no-nonsense customer relationship management platform, you’ve got a Social CRM called My Yappy Dog. 3 out of 4 of real estate agency customers said they would do business again…
