This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Should You Optimize Content for Wide Screens?
I'd love a user experience expert to chime in on this post. I've been watching as more and more technology sites are maximizing the viewport (the viewable region of your device) and I'm not really that impressed. I don't believe that, if you have more resolution that you need to use that resolution. Here's a breakdown...
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Without the Right Tools…
Years ago, I grabbed dinner with my friend Adam Small. After catching up, we decided to see a 3D movie. The theater was packed, the previews ended, the lights dimmed—and then the immersive experience abruptly stalled. A man somewhere behind us shouted: Focus! The audience fell silent. A couple of minutes later, he doubled down...
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Effective Small Business Content Marketing to Consumers
A whopping 70 percent of customers prefer to get information about a company from content rather than through advertising. 77 percent of small businesses are investing in content marketing methodologies to convert online visitors into customers. The bottom line is this: Clicks from Shared Content are five times more likely to result in...
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Social Sharing Button Playground
What good is your content without enabling the ability for that content to be shared? I'm always surprised when I read an amazing page and there's either no sharing buttons or it works improperly. If I click a share button and the title and description don't come up, I'm typically too busy to make an...
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7 Steps to Content Marketing Success
It shouldn't be a question anymore about the value and performance of a solid content marketing strategy. Your business needs a consistent heartbeat of content streaming from it that gets the attention of prospects, builds your authority and trust online, and ultimately drives conversions through your inbound and outbound marketing channels. No surprises from this...
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Thank You for the Recognition Today, Indy!
In February I pulled some all-nighters and weekends while volunteering for the 2012 Superbowl Committee . Pat Coyle gave me a call when it was ramping up and I was energized to be on board and provide some guidance (and quite a bit of development) to piece together a social and search campaign...
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Don’t Pay for Direct Mail Duplicates
Many of you know that I came from a direct mail background. While direct mail has proven more expensive with diminished returns when compared to online marketing, it's still a viable channel. We're seeing some nice return rates in the B2B industry - which has largely abandoned direct mail. Consumer-related direct mail is still a...
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ThriveCart: The Ultimate High-Converting Cart & Funnel Builder
Selling online can be frustrating when your checkout process isn’t optimized. Abandoned carts, clunky integrations, and high fees can quickly eat your profits. Whether selling digital products, courses, or physical goods, a seamless shopping cart experience can mean the difference between a lost sale and a lifelong customer. Thrivecart ...
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The Perception of Effort Matters in Business
Because it " looks like you're trying," Seth writes . A dear friend of mine is out of town meeting with an organization about a nice position with them. I argued, begged, and pleaded with him to wear a suit. It's a position where a suit is appropriate...
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DataHawk: Unlock Enterprise eCommerce Intelligence With Actionable AI Insights
Modern marketplace operators face an increasingly complex challenge: scaling revenue across Amazon, Walmart, and other high-velocity retail platforms while juggling fragmented data sources, inconsistent reporting, and shrinking margins. Enterprise e-commerce teams must track organic ranking, paid media efficiency, inventory shifts, profitability, compliance, competitor activity, and customer behavior—often through disconnected tools that obscure more than they...