Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Gaming Influencer Marketing Partnership Strategies

    New Avenues for Gaming Influencer Partnerships

    The gaming industry is one of the fastest-growing sectors today. In 2020, there were 2.44 billion video game players worldwide. As of 2023, the number has approached 3 billion. What’s more, the market revenue worldwide will reach $396 billion by the end of 2023...

  • Left-Brain vs Right-Brain Marketers (Infographic)

    Left Brain vs. Right Brain Marketers: Bridging the Creative-Practical Divide

    A fascinating duality mirrors the age-old concept of left-brain versus right-brain thinkers. Marketers often align with the left or right-brain approach as our cognitive functions are divided between these two hemispheres. The implications of this choice can significantly influence the strategies they employ, the messages they convey, and, ultimately, the success of their campaigns...

  • Event Promotion Checklist for Social Media

    Checklist: How and When To Effectively Promote Your Event on Social Media

    Planning and executing a successful event promotion on social media requires careful strategy and execution. To ensure your event reaches its full potential, here's an in-depth guide incorporating previous discussions and additional strategies to help you maximize your social media efforts. Analyze Your Target Group : Before diving...

  • MoEngage: Customer Engagement Platform for Cross-channel and Omni-channel web and mobile

    MoEngage: Unify Customer Data and Drive Engagement Across Web and Mobile App Channels

    In a rapidly evolving digital world, businesses are constantly challenged to meet customer expectations. As channels multiply and data sources proliferate, many brands struggle with fragmented customer data, resulting in disjointed, inefficient communication strategies. This can lead to poor customer experiences ( CX ), decreased retention, and lower lifetime value ( CLV ). ...

  • clearcode adtech book

    AdTech Book: A Free Online Resource to Learn Everything About Advertising Technology

    The online advertising ecosystem consists of companies, technology systems, and complex technical processes working together to serve ads to online users across the Internet. Online advertising has many positive aspects. For one, it’s provided content creators with a source of revenue so they can distribute their content for free to online users. It’s also...

  • What is Zero-Party Data? First Party-Data? Second-Party Data? Third-Party Data?

    What Is Zero-Party, First-Party, Second-Party, and Third-Party Data

    There's a healthy debate online between the needs of companies to improve their targeting with data and the rights of consumers to protect their personal data. My humble opinion is that companies have abused data for so many years that we're seeing a justified backlash across the industry. While good brands have been highly...

  • Issuu: Flipbooks and Digital Magazines

    Issuu: Interactive Flipbooks and Digital Magazines for Immersive Experiences

    With Issuu, you can turn flat PDFs into captivating digital flipbooks that offer unique and immersive brand experiences. These flipbooks can include embedded links and videos, creating an engaging format that captures your audience's attention. https://www.youtube.com/watch?v=72taHSP6akc Issuu's solution seamlessly integrates with your current content...

  • ZoomInfo B2B Company Data As A Service

    ZoomInfo: Accelerate Your B2B Pipeline With Company Data as a Service (DaaS)

    If you're selling to businesses, you know how difficult it is to find prospective companies and track down the decision-makers there... let alone understand their intent to actually purchase. B2B sales superstars are some amazing sleuths, making call after call to internal and external contacts they've built relationships with to identify the right people...

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