AdTech Book: A Free Online Resource to Learn Everything About Advertising Technology
The online advertising ecosystem consists of companies, technology systems, and complex technical processes working together to serve ads to online users across the Internet. Online advertising has many positive aspects. For one, it’s provided content creators with a source of revenue so they can distribute their content for free to online users. It’s also allowed new and existing media and technology businesses to grow and thrive.
However, while the online advertising industry has experienced some ups, there have also been many downs. Some key examples include being hit hard by the dot-com bubble in the late 1990s/early 2000s and the introduction of privacy laws (e.g., the GDPR) and privacy settings in browsers that have negatively impacted advertisers, AdTech companies, and publishers.
The platforms and processes that makeup AdTech are highly complex, and very few resources explain how online advertising works from both a fundamental and technical perspective in an easy-to-understand and transparent way.
Unlock the Secrets of Digital Advertising with The AdTech Book
Are you looking to master the complex world of digital advertising? Look no further than The AdTech Book, a comprehensive guide that demystifies the platforms, processes, and players shaping the online advertising industry.
From the early days of ad servers to the latest innovations in real-time bidding and programmatic advertising, The AdTech Book provides an in-depth exploration of the technologies powering today’s digital ad ecosystem. Whether you’re a marketer, advertiser, publisher, or tech enthusiast, this book offers invaluable insights into:
- The evolution of online advertising over the past 20+ years
- Key players in the AdTech landscape – from DSPs and SSPs to DMPs and beyond
- How programmatic advertising works behind the scenes
- The role of data in targeting and optimization
- Critical industry challenges like ad fraud, viewability, and privacy regulations
- The future of AdTech and emerging trends
Written by the experts at Clearcode, a leading AdTech and MarTech development company, The AdTech Book distills years of hands-on experience into a clear, accessible guide. You’ll gain a thorough understanding of the technologies, processes, and strategies driving successful digital advertising campaigns.
The AdTech Book
Clearcode covers the fundamentals of digital advertising and then slowly starts to introduce the platforms, intermediaries, and technical processes. Chapters include:
- Introduction
- Advertising Basics
- The History of Digital Advertising Technology
- The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem
- The Main Advertising Mediums and Channels
- Ad Serving
- Ad Targeting and Budget Control
- Tracking and Reporting Impressions, Clicks, and Conversions in AdTech Platforms
- Media Buying Methods: Programmatic, Real-Time Bidding (RTB), Header Bidding, and PMP
- User Identification
- Data Management Platforms (DMPs) and Data Usage
- Attribution
- Ad Fraud and Viewability
- User Privacy in Digital Advertising
- AdTech from the Vendors’ and Agencies’ Perspective
Don’t get left behind in the rapidly changing world of online advertising. Download The AdTech Book now and take your digital marketing knowledge to the next level. Whether you’re looking to advance your career, optimize your campaigns, or understand the ads you see online, this book is an essential resource.
Ready to become an AdTech expert? Download your free copy of The AdTech Book today and start your journey to mastering the digital advertising landscape!
