This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Bloggin’ Ain’t Easy! Even with Vox
Update: The Vox platform shut down in 2010. As of recent, I’m giving a lot of thought to providing more documentation and even some public speaking on blogging. Why? Bloggin ain’t easy! Companies realize this… putting yourself ‘naked’ out on the web may or may not be a good strategy. Beyond the strategy and the content, though, is the technology.…
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I’m a YouTubotato
YouTube on AppleTV? Can it get better than this? Here's a review of YouTube and AppleTV... you won't be disappointed.
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Content Marketing
Where to Focus Your B2B Marketing
Econsultancy just released their August 2011 report of B2B Internet Statistics, detailing the most recent finds on online marketing, e-commerce, the Internet, and related digital media. While the report offers a lot of great findings, here are some interesting statistics that really stood out: Industry events and tradeshows remain critical for B2B marketers. In 2010, 85% of marketers invested in event…
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Content Marketing
Effective Small Business Content Marketing to Consumers
A whopping 70 percent of customers prefer to get information about a company from content rather than through advertising. 77 percent of small businesses are investing in content marketing methodologies to convert online visitors into customers. The bottom line is this: Clicks from Shared Content are five times more likely to result in a purchase! Outside of the expense of…
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Email Marketing & Automation
Right On Interactive: A Disrupter in Marketing Automation
When it comes to marketing automation, the industry is truly split. There are low-end solutions that require you to match their processes in order to be successful. These aren’t inexpensive… many cost thousands of dollars per month and basically require you to retool how your company works to match their methodology. I believe this spells disaster for many companies… who…
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B2B: Videos are Influencing Purchasing Decisions
Video has been touted quite a bit with consumer marketing, but the real opportunity might be with business-to-business (B2B) marketing. In a recent study released by Eccolo Media, multimedia topped the collateral list as the fastest growing mediums that decision-makers and influencers are utilizing to make purchasing decisions. As we found in every past survey, the most frequently consumed types…
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Marketing Books
Starbucked: Get Inspired But Don’t Follow Formulas
In the world of business, conventional wisdom often dictates that success hinges on a carefully crafted formula. However, Taylor Clark’s insightful book Starbucked challenges this notion by delving into Starbucks’s unconventional rise. The coffee giant’s journey, riddled with unexpected twists and turns, demonstrates that there is no one-size-fits-all recipe for achieving greatness. One of the most striking aspects of Starbucks’…
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Email Marketing & Automation
7 Ways to Send an Unsuccessful Mobile Email
ReachMail statistics show that over 40% of emails are opened on mobile devices. I browse emails on my mobile device throughout the day so that I can get to the emails that are most important. Many of the emails that I delete are commercial in nature and unreadable on my iPhone. Rather than trying to zoom or swap to landscape…
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Paid and Organic Search Marketing
Blogger a Haven for Black Hat SEO
Good friend and mentor, Ron Brumbarger dropped me a note this morning with a disturbing link to a blog on Blogger that popped up on some Google Alerts for some keywords he was following. I won’t repeat the keywords here, as I don’t want my visitors backlinking or visiting the blog, but the findings were quite disturbing. Here’s a section…