This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Google Adwords: Save a couple bucks…
A few days ago I was surprised when I saw my Adwords advertisement on my own website. It seems pretty stupid to me that Google Adwords doesn't automatically filter out the actual domain that the advertisement is pointing to. So - if you want to save a couple bucks and not have people click on YOUR...
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How Publishers Can Regain Control with an Ad Server
There’s a subtle collapse underway in digital publishing; we all see it. CPMs feel squeezed, margins are thinner, and the monetization power seems to live in others’ hands. CTV CPMs sold to buyers are anywhere between 10% and 30% cheaper year-over-year midway through 2025, with agencies like Goodway Group reporting 20% cheaper rates across private...
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SEO: Appearing in SERPS is Only Half the Battle
Search Engine Optimization ( SEO ) has become an essential aspect of digital marketing, with businesses of all sizes vying for the coveted top spots in search engine results pages ( SERPs ). However, achieving a high ranking is only half the battle. The true measure of SEO success lies...
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Scan ID Solutions: Enhancing KYC Compliance for FinTech and Banking Apps
Financial institutions face mounting regulatory pressure to verify customer identities accurately while preventing money laundering and fraud. Know Your Customer regulations require banks and FinTech companies to confirm the identity of every account holder through document verification and ongoing monitoring. Traditional verification processes involving physical document submission and manual review create bottlenecks that delay account...
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Window Wars… Location, Location, Location
Location plays a crucial role in the success of retail businesses. Factors such as foot traffic, visibility, accessibility, and demographics can significantly impact a store's performance. Here are some key points and statistics on the impact of location and the role of windows and showcasing in retail: Foot...
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10 Holiday Deliverability Tips
From now until the end of the year, inboxes everywhere are fighting spam. Unfortunately, the chances of your email finding its way into a spam folder are pretty good. Especially if you haven't been sending frequently and utilizing email marketing best practices. Digital marketers can face a long and winding road in getting emails to...
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Marketers Are Saying Organic Social Media Is Dead. Don’t Believe Them.
You may have seen these articles of recent: Is Organic Social Reach Dead ? The Death of Organic Social Media and Free Marketing on Facebook is Now Dead. Now What ? Many of the marketers I know and respect are in agreement with this. In fact, Michael Stelzner who wrote The Death of Organic Social Media is a good friend and a leader in the...
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Eight Tips For Recent Grads Who Want To Get Jobs In Marketing
Congratulations, college graduate! You've successfully completed a life goal that has provided you a foundation in marketing communications, taught you critical thinking, and provided you with the confidence you need to go out and build that career you always wanted. However, it's imperative you realize that acquiring your degree was only the first step...
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CallHippo: Scale Outbound Sales Teams To Close More Deals Faster
Sales teams today are under constant pressure to do more with less. Reps are expected to reach more prospects, personalize every conversation, follow up consistently, and report performance with precision—all while working remotely or across distributed territories. Traditional phone systems were never designed for this reality. They slow down outreach, fragment customer data, and leave...
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Top 5 Mistakes Brands Make When Scaling Shopify — And How Netalico Fixes Them
Scaling Shopify stores beyond mid-market thresholds exposes technical, operational, and UX challenges that many merchants underestimate. As a specialist in BigCommerce to Shopify migration and high-performance eCommerce, Netalico helps brands navigate scaling pitfalls using senior engineering talent, data-driven UX, and a long-term growth strategy. Introduction: The Hidden Challenges of Scaling Shopify in 2025Why Most Stores Struggle to...