This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
The Domino Project: Trust Yourself Writing Challenge
As a fan of The Domino Project, I will be taking part in the Trust Yourself Writing Challenge, which is an “online initiative and 30-day writing challenge that encourages you to look within and trust yourself.” Each day, I will receive a writing prompt via email, which I can post on my blog, write in my journal, etc.. In the world…
-
Digital Transformation: Set Expectations But Deliver Experiences
Within the digital transformation realm, the use cases out in the marketplace for platforms and services are so outlandish that I often find most of my time tempering impressionable clients. If you’ve never worked at an enterprise software company or service provider, you should understand how the process works. While working on hundreds or even thousands of clients, an account…
-
Social Media and Enterprise
The folks at Get Satisfaction have released a new Infographic on Social Media and the Enterprise, called Let’s Get Down to Social Business. From the infographic: By 2014, the market for social enterprise tools, software and services is predicted to reach $4.6 billion worldwide. This new generation of technologies is rising up to meet a growing demand for connectivity and…
-
Nonprofits and Social Media Results
We’ve worked with several nonprofits over the years and it always seems that there are two kinds of nonprofit budgets… zero or tons. With both, I’ve honestly been surprised at how few have incorporated social networking and social media into their mix. Nonprofit leaders are masters at networking, but haven’t seemed to have discovered the opportunities to grow that network…
-
Semrush Sensor: How To Monitor Organic Search Engine Volatility For Your Domain
If you’ve ever felt like managing SEO is like sailing through unpredictable waters, you’re not wrong. You set a clear course—optimizing pages, earning backlinks, and publishing new content—but external forces often shift the tides. Your direction remains fixed, but the competition is fierce and ever-present. The ocean is Google’s algorithm, the winds are search trends, and the waves? They’re volatility—unpredictable,…
-
Celebrity Endorsement Tweets are Here!
Do celebrity endorsements work? Yes, they do. Otherwise, we wouldn’t see advertisements with celebrities every day, would we? Catherine Zeta-Jones’ endorsement deal with T-Mobile was reportedly worth 20 Million. Subsequently, T-Mobile’s national sales jumped 25% during the campaign. Celebrity endorsements are now on Twitter, too! Why does celebrity advertising work? Celebrity advertising works on 3 different levels: Familiarity – we…
-
Aggregate Statistics Can Steer You Wrong
It’s been almost 20 years since I started in the media business. I’m thankful for opportunities that put me at the forefront of database marketing technologies back then. I’m also thankful that we quickly discovered database mining. Most of the tools at the time provided us with aggregate statistics across the entire database. But these aggregate statistics can really steer…
-
LinkedIn Basic Boot Camp
LinkedIn has over 135 million members internationally and the average household income of a LinkedIn user is over $100,000 annually! The first thing I do returning from a business trip or meeting is to enter all my contacts in LinkedIn, review their profiles, and see which ones I should follow up with. In fact, I don’t even accept resumes… if…
