This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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ZeroGPT: The Fastest Way to Verify Human-Written Content
The rapid adoption of generative AI has transformed how content is produced, edited, and distributed. For publishers, educators, agencies, and enterprise teams, speed introduces a new risk: losing confidence in authorship, originality, and compliance. Traditional plagiarism tools struggle to distinguish between human writing and modern large language models, while manual reviews are no longer realistic...
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After 13 Years, Podcasting Has Finally Come Of Age For Corporations
In 2004, BBC journalist Ben Hammersley combined the word pod (from the Apple iPod) with the word broadcast and coined the term podcast . At that time, podcasting wasn't easy. Apple's iTunes was required for you to subscribe to the podcast feed and download the...
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What is the Best IT Environment for My Business?
One of the most important aspects of protecting our business in the digital age is having an established, managed IT solution in place. But, what's the best option for your business? Honestly, it depends on the size of your business, if you want to hire an internal IT team, and how much control you want...
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True Story: Drop Database? Click… Doh!
The following is a true story, dated today at approximately 11:00 AM while on my way out to lunch. This is NOT a paid post, but I have added a HUGE link to the company in appreciation of them saving my butt! Development 101 says that when you mess with your code or your data...
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Your Email Open Rates May Be Low Because You’re Not Utilizing Alt Tags On Images
Tonight I received an email from Panera Bread . Like so many email programs nowadays, my email application automatically blocks images. As a result, here's what the email looked like: Not too compelling... especially for a beautiful email that...
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Appearance Isn’t Everything: A Checklist To Make Sure Your Website Is Functional, Not Just Beautiful
Many years ago, I was speaking at an event with Aaron Kahlow , a social media marketing expert. In his presentation, Aaron spoke about the investment in and return of a website. Specifically, he discussed the analogy of companies designing and furnishing their corporate lobby. Corporate lobbies often have someone there to...
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Four Critical Changes That Will Transform Your Agency’s Health
s your agency struggling to maintain growth, profitability, and a happy, creative workforce? I have been in that position a few times. As a corporate marketer, I was quite naive when I started my agency. We were going to over-deliver with clients, I was going to pay my employees well, and the business was...
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The Most Common Misconception Marketing And PR Grads Have About Social Media
Over the last decade, I've hired interns and marketing graduates for my business. As a full-service marketing consultancy, we work on multichannel marketing for our clients, so I can place graduates where they best fit rather than just throwing them into some mundane marketing work. As an interview gets rolling, I ask, "So, what...
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Navigating the Investment: A Strategic Guide to the Cost of IoT Development
The Internet of Things (IoT) represents not merely a technological trend but a fundamental shift in how businesses operate, deliver value, and interact with the world. While organizations recognize the transformative potential of IoT, from creating smart environments to optimizing industrial systems, a primary concern often centers on the cost of IoT development. This financial...
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Gamma: Design Presentations, Websites, and Docs at the Speed of Thought With AI
Turning strong ideas into polished, shareable content has traditionally required time, design expertise, and multiple tools. Teams often stall at the blank page, struggle with inconsistent branding, or lose momentum coordinating across slides, documents, and websites. In fast-moving organizations, that friction slows communication, decision-making, and growth. Gamma Gamma is designed to remove those barriers by...