This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Setting Up Google Tag Manager and Google Analytics 4 for Your Website: A Beginner’s Guide
Tag managers streamline the deployment and management of tracking codes, or tags , on websites and apps without requiring direct code changes. This simplifies the process for marketers and analysts, reducing reliance on developers while ensuring faster implementation of analytics, advertising pixels, and other tracking scripts. With a tag management system ( TMS...
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Why Should Your Company Pay for Managed DNS?
While you manage the registration of a domain at a domain registrar, it's not always a great idea to manage where and how your domain resolves all of its other DNS entries to resolve your email, subdomains, host, etc. Your domain registrars' primary business is selling domains, not ensuring that your domain...
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Why You Should Launch Your Facebook and Instagram Shop with Shopify (and How)
Are you looking to tap into the massive audiences on Facebook and Instagram with a streamlined selling process? Many entrepreneurs have found combining Meta’s platforms ( Facebook and Instagram ) with Shopify can significantly boost sales and brand awareness. Below, you’ll find a comprehensive guide on why this...
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Sonix: Automated Transcription, Translation and Subtitling in 40+ Languages
Previously, I shared that I had implemented machine translations of my content , which exploded the site's reach and growth. As a publisher, the growth of my audience is critical to the health of my site and business, so I'm always looking for new ways to reach new audiences... and translation is one...
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Left Brain vs. Right Brain Marketers: Bridging the Creative-Practical Divide
A fascinating duality mirrors the age-old concept of left-brain versus right-brain thinkers. Marketers often align with the left or right-brain approach as our cognitive functions are divided between these two hemispheres. The implications of this choice can significantly influence the strategies they employ, the messages they convey, and, ultimately, the success of their campaigns...
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Is Sales Science or Art?
This is such a great question that I decided to pose it to two professionals I know who work with leading sales departments daily. Bill Caskey of Caskey Sales Trainin g is a nationally recognized sales expert and coach, and Isaac Pellerin, a sales proposal platform manager that's exploded in growth. Both are...
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Iframe Breaking: How To Stop Unauthorized Iframing Of Your Content
A visitor to my site once informed me when he clicked on one of my links on Twitter ; he was brought to my site with a big popup and a malicious code warning. That's enough to scare the heck out of someone, so I started doing some testing. There was nothing wrong...
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The Rise of People-Based Marketing and Advertising
Marketing has evolved significantly from mass communication to highly targeted, personalized engagement. The rise of people-based marketing represents a new frontier where businesses can connect with their customers on a deeply personal level, delivering value through relevant, tailored messaging. In this article, we explore the evolution of marketing, the technologies enabling people-based strategies, and...
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What is DNS Prefetch? DNS Preconnect? How To Remove Resources In WordPress You’re Not Using
If you've been a consistent visitor to Martech Zone, you've likely seen a remarkable difference in WordPress ' performance over the last year. I've been speeding up WordPress to improve my user experience ( UX ), and it's also a critical ranking factor in organic search ( SEO ...
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How To Query DNS From Terminal or a Command-Line
Understanding how to query DNS is essential, whether you're troubleshooting email delivery issues, configuring network settings, or simply exploring the DNS infrastructure. In this article, we will delve into the various types of DNS records and provide step-by-step instructions on using the dig command in Linux, Windows, or MacOS...