This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Digital Signature vs. Electronic Signature: Understanding the Difference
The ability to sign documents and agreements digitally has become essential. Two terms often come up in this context are " Digital Signature " and " Electronic Signature ." While they might seem interchangeable, they have distinct differences crucial to understanding, especially regarding legalities and legislative history. Digital Signature...
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How To Apply Monroe’s Motivated Sequence In Your Sales Content
My son was taking a speech class at IUPUI and shared with me a technique taught for persuasive speeches, Monroe's motivated sequence. I'm sure it's one of those lessons I took but eventually forgot since I've not been in class for a very, very long time. Alan H. Monroe...
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6 Interactive Elements To Increase Email Marketing Engagement
Email and interactivity go hand in hand. Since over 3.9 billion people use emails , interactive email is a buzzword and a great tool to increase clients and sales. In this piece, we will find out how you can use interactive email marketing tools to reach the heart of your prospectives. ...
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How to Effectively Recover Lost Sales and Re-engage Customers for Online Success
After all of your hard work in successfully obtaining new clients, the last thing you want to do is lose them. That is why all brands must re-engage customers for them to return. After all, an interested customer is likelier to be loyal. It's critical to realize that lost leads are...
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How To Build Your Own Site Search with Google’s Programmable Search Engine
Internal search engines on content management systems ( CMS ) are nowhere as robust as Google's engine when it comes to providing great results. Instead of using the internal search on sites that I'm trying to find information on, I often utilize Google's ability to just search a single domain. Just type site: and...









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