Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Travel Marketing Trends (Infographic)

    The 2024 Travel Trends That Marketers Can Act On In 2025

    The travel industry’s transformation in 2024 was nothing short of remarkable. As the world continued to embrace post-pandemic wanderlust, evolving consumer preferences and technological advancements reshaped how people planned and experienced travel—from family-centric vacations to sustainable tourism; last year proved pivotal in redefining what travelers valued most. Marketing strategies shifted to accommodate these changes, emphasizing personalization and meaningful experiences. As…

  • MoEngage: Customer Engagement Platform for Cross-channel and Omni-channel web and mobile

    MoEngage: Unify Customer Data and Drive Engagement Across Web and Mobile App Channels

    In a rapidly evolving digital world, businesses are constantly challenged to meet customer expectations. As channels multiply and data sources proliferate, many brands struggle with fragmented customer data, resulting in disjointed, inefficient communication strategies. This can lead to poor customer experiences (CX), decreased retention, and lower lifetime value (CLV). MoEngage MoEngage transforms customer engagement by providing a unified platform that…

  • Mobile Commerce (M-Commerce or Mcommerce) statistics and mobile design

    Mobile Commerce (M-Commerce) Statistics And Mobile Design Considerations for 2023

    While many consultants and digital marketers sit at a desk with large monitors and massive viewports, we often forget that many potential customers view, research, and compare products and services from a mobile device. What is M-Commerce? It’s essential to recognize that M-commerce isn’t limited to shopping and buying from a mobile device. M-commerce encompasses a wide range of activities,…

  • Leadpages - Landing Page Platform, Lead Capture, Popup, and Alert Bars

    Leadpages: Collect Leads With Responsive Landing Pages, Popups, or Alert Bars

    LeadPages is a landing page platform that allows you to publish templated, responsive landing pages with their no-code, drag & drop builder just a few clicks. With LeadPages, you can easily create sales pages, welcome gates, landing pages, launch pages, squeeze pages, launching soon pages, thank you pages, pre-cart pages, upsell pages, about me pages, interview series pages and more……

  • What is AMPScript? Resources and Examples

    AMPScript: What Is AMPScript? Resources and Examples

    My firm is building out dynamic emails that are driven by preference pages built in Cloud Pages using AMPScript for multiple Marketing Cloud clients, most of whom are integrated with Salesforce as their CRM. When we begin working with Marketing Cloud clients, we’re often stunned that they’re not taking advantage of this powerful customization tool to create targeted and personalized…

  • How to find Instagram follower email addresses for outreach email campaigns

    Mailerfind: Extract Email Addresses From Instagram Influencer Followers And Execute Cold Outreach Campaigns To Them

    Instagram has emerged as a powerhouse in influencer marketing, offering brands a treasure trove of opportunities to connect with their target audience authentically and engagingly. Here’s why Instagram stands out as a fantastic resource for influencer marketing: Visual Storytelling at Its Best: Instagram is a visual platform that thrives on eye-catching content. This makes it a perfect canvas for influencers…

  • What is B2B Buyer Intent Data?

    What Is Buyer Intent Data? How Can You Leverage Intent In Your B2B Marketing Strategy?

    It seems incredible that more companies aren’t using intent data to drive their sales and marketing initiatives. The fact that so few ever dig that deep to uncover the best possible leads puts you and your company at a decided advantage.  Today, we would like to take a look at a number of aspects of intent data and what it can do…

  • Building a StoryBrand: 7 Desires Your Prospect Depends On

    Building a StoryBrand: The 7 Desires Your Prospect Depends On

    I participated in a marketing ideation meeting alongside a consultancy known for developing roadmaps for high-tech companies. As the roadmaps were created, I was impressed with the unique and differentiated paths the team came up with. However, I was also determined to keep the team focused on the target market. Innovation is a critical strategy in many industries today, but…

  • regex redirects in wordpress

    New Domain Regular Expression (Regex) Redirects In WordPress

    For the last few weeks, we’ve been helping a client with a complex WordPress migration. The client had two products, both of which have become popular, so they had to split out the businesses, the branding, and the content into separate domains. It’s quite the undertaking! Their existing domain is staying put, but the new domain will have all content…

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