This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Digital Signature vs. Electronic Signature: Understanding the Difference
The ability to sign documents and agreements digitally has become essential. Two terms often come up in this context are " Digital Signature " and " Electronic Signature ." While they might seem interchangeable, they have distinct differences crucial to understanding, especially regarding legalities and legislative history. Digital Signature...
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How To Query DNS From Terminal or a Command-Line
Understanding how to query DNS is essential, whether you're troubleshooting email delivery issues, configuring network settings, or simply exploring the DNS infrastructure. In this article, we will delve into the various types of DNS records and provide step-by-step instructions on using the dig command in Linux, Windows, or MacOS...
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How To Apply Monroe’s Motivated Sequence In Your Sales Content
My son was taking a speech class at IUPUI and shared with me a technique taught for persuasive speeches, Monroe's motivated sequence. I'm sure it's one of those lessons I took but eventually forgot since I've not been in class for a very, very long time. Alan H. Monroe...
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Elementor: A Fantastic Editor for Designing Beautiful WordPress Pages and Posts
This afternoon, I spent a few hours building my first client site using Elementor . If you're in the WordPress industry, you've probably already heard the buzz about Elementor—they've just hit 2 million installations! For the last couple of years, I've been using Avada for all of my clients...
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How Retail Customer Journeys Have Changed With Technology
Retail has undergone radical shifts from the days of mass broadcasts to the age of digital interactivity. Where shoppers once relied on TV ads and in-store sales associates to learn about products, they now turn to smartphones, social media, and local delivery services for immediate answers. This article...
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6 Interactive Elements To Increase Email Marketing Engagement
Email and interactivity go hand in hand. Since over 3.9 billion people use emails , interactive email is a buzzword and a great tool to increase clients and sales. In this piece, we will find out how you can use interactive email marketing tools to reach the heart of your prospectives. ...
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How to Effectively Recover Lost Sales and Re-engage Customers for Online Success
After all of your hard work in successfully obtaining new clients, the last thing you want to do is lose them. That is why all brands must re-engage customers for them to return. After all, an interested customer is likelier to be loyal. It's critical to realize that lost leads are...
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AI Will Replace Social Media Team Roles and Flatten Social Media Marketing Team Hierarchies
Social media has evolved from a supplementary marketing tool to an essential avenue for engaging with customers, building brand reputation, and driving business growth. Yet, the economic challenges of creating and sustaining an effective social media team can be daunting. The advent of generative AI is reshaping the...
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How To Build Your Own Site Search with Google’s Programmable Search Engine
Internal search engines on content management systems ( CMS ) are nowhere as robust as Google's engine when it comes to providing great results. Instead of using the internal search on sites that I'm trying to find information on, I often utilize Google's ability to just search a single domain. Just type site: and...
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The Ultimate Event Planning Checklist: A Timeline-Driven Guide for Live, Online, and Recorded Events in 2025
Effective event planning blends strategic foresight with meticulous execution and precise timeline management. Whether organizing a large-scale live conference, hosting an interactive online webinar, or producing a high-quality recorded session for on-demand viewing, this checklist breaks down every phase—from pre-planning to post-event review—into clearly defined steps. Each phase includes a...
