Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Facebook Ads versus Google Ads

    Facebook Ads or Google Ads: Which Is Better For Advertising ROI In 2023

    Building a website nowadays has become incredibly easy, all thanks to the emergence of DIY website builders like Wix , Squarespace , or Webflow , along with user-friendly content management systems ( CMS ) like WordPress.  With these fantastic tools, virtually anyone can create an online...

  • Key Requirements of the CAN-SPAM Act

    What are the Key Requirements of the CAN-SPAM Act?

    United States regulations covering commercial email messages were regulated in 2003 under the Federal Trade Commission's CAN-SPAM Act ( CAN-SPAM ). While it's been over a decade... I still open my inbox daily to an unsolicited email that has both false information and no method to opt out. I'm not sure how...

  • What is Passive Data Collection?

    What Is Passive Data Collection?

    Although clients and suppliers cite  passive data collection  as a growing source of consumer insights, roughly two-thirds say they will not use passive data two years from now. The finding comes from research conducted by GfK and IIR among over 700 market research clients and suppliers. What is Passive...

  • How I Damaged My Social Media Reputation

    How I Damaged My Reputation With Social Media… And What You Should Learn From It

    If I've ever had the pleasure of meeting you in person, I'm fairly confident that you'd find me personable, humorous, and compassionate. If I've never met you in person, though, I fear what you might think of me based on my social media presence. I'm a passionate person. I'm passionate...

  • Science of Persuasion

    The Science of Persuasion: Six Principles That Influence Decision-Making

    For over 60 years, researchers have delved into the fascinating realm of persuasion, aiming to understand the factors that lead individuals to say yes to requests. In this journey, they've unearthed a science that underpins our decision-making processes, often filled with surprises. This video infographic from the writers of Yes!: 50...

  • The Advantages of Micro-Influencers (Infographic)

    Micro-Influencers: Why You Shouldn’t Overlook Don’t Overlook The Advantages Of Micro-Influence

    Micro-influencers have emerged as powerful allies for brands looking to establish authentic connections with their target audience. With a smaller, more intimate following, these influencers offer a unique value proposition ( UVP ) — engagement and trust within niche communities. This article explores micro-influencers' impact, their advantages and disadvantages, and how businesses can leverage...

  • Excel Data Cleanup Formulas

    Excel Formulas For Common Data Cleanup

    For years, I've used the publication as a resource to describe how to do things and keep a record for myself to look up later! A client handed us a customer data file that was a disaster. Virtually every field was misformatted, and as a result, we could not import the data. While there...

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