This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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DIY Infographic Production: A Step-by-Step Guide
Creating impactful infographics is a crucial skill in online marketing. With 200 million people on the FTC’s do-not-call list, diminishing email usage, and 78% of Internet users conducting product research online, infographics have become a go-to strategy for marketers looking to generate buzz, positive PR, and improve their online visibility. But what if you don’t have the budget to hire…
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Using Content Curation to Build Trust With Your Audience
I’ve been doing a lot of content curation lately; you know, the latest fashionable trend in digital content. At least, I hope it’s fashionable because it’s a wonderful development that throws a wrench in the works of automated delivery. Content curation sets up an editorial layer in the delivery of news and other information. Human editors pick the stories their…
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Sender Hub: Manage Your Email Deliverability to Yahoo! and AOL Recipients
A survey conducted between January 2023 and July 2024 found that 34% of United States email users accessed Yahoo! Mail daily to once a month, indicating a significant user base. AOL’s user base has significantly declined over the years, with reports indicating around 1.5 million active users as of 2023. These ISPs could impact your ability to reach the inbox…
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How To Start Your Own Marketing Agency or Consulting Firm
A good friend of mine contacted me this week asking about how he should go about how to start and build a business for consulting with companies on their marketing efforts. Given the challenges of the economy, you may have found your position is at risk or even been laid off. Having started several businesses, including owning my own agency…
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What is Brand Advocacy? How Do You Cultivate Brand Advocacy?
Every business faces the challenge of attracting customers and creating loyal advocates who actively promote their products or services. Brand advocacy has become a cornerstone for sustainable growth, with advocates driving awareness, trust, and revenue in ways traditional marketing efforts cannot achieve. This guide explores brand advocacy, benefits, and actionable steps to foster it within your business. What is Brand…
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The Best WordPress SEO Plugin: Rank Math
Rank Math SEO Plugin for WordPress is a lightweight search engine optimization plugin for WordPress that includes sitemaps, rich snippets, content analysis, and redirects.
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How To Build Anchor Tag Regions Over A Background Image Using CSS
In the days of Web 1.0, a collection of links like this could be built by splicing up your image with links on each graphic, then trying to sew it all back together with a table. It could also be accomplished by utilizing an image map but that usually requires a tool to build out the coordinate system. Utilizing Cascading…
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How To Set Up Your PowerPoint Slide Show In A Single Window for Virtual Events
As companies continue to work from home, the number of virtual meetings has skyrocketed. I’m actually surprised at the number of meetings where the presenter has issues actually sharing a PowerPoint Presentation on screen. I’m also not omitting myself from this… I’ve goofed a few times along the way and delayed the start of a webinar due to issues I’ve…
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Micro-Influencers: Why You Shouldn’t Overlook Don’t Overlook The Advantages Of Micro-Influence
Micro-influencers have emerged as powerful allies for brands looking to establish authentic connections with their target audience. With a smaller, more intimate following, these influencers offer a unique value proposition (UVP) — engagement and trust within niche communities. This article explores micro-influencers’ impact, their advantages and disadvantages, and how businesses can leverage them for marketing success. What Are Micro-Influencers? Micro-influencers…
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How To Back-Up And Report On Universal Analytics Historical Data With GA4?
As a product manager who has worked with several enterprise companies, I personally believe Google’s shift from Universal Analytics (UA) to Google Analytics 4 (GA4) has been one of the worst I’ve ever seen. There are several reasons why…but here are the biggest gaffs: Historical Data – Google Analytics Universal was retired in July 2023, and you can only access…
