This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
What is Brand Advocacy? How Do You Cultivate Brand Advocacy?
Every business faces the challenge of attracting customers and creating loyal advocates who actively promote their products or services. Brand advocacy has become a cornerstone for sustainable growth, with advocates driving awareness, trust, and revenue in ways traditional marketing efforts cannot achieve. This guide explores brand advocacy, benefits, and actionable steps to foster it within your business. What is Brand…
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Content Marketing
How To Build Anchor Tag Regions Over A Background Image Using CSS
In the days of Web 1.0, a collection of links like this could be built by splicing up your image with links on each graphic, then trying to sew it all back together with a table. It could also be accomplished by utilizing an image map but that usually requires a tool to build out the coordinate system. Utilizing Cascading…
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Paid and Organic Search Marketing
The Best WordPress SEO Plugin: Rank Math
Rank Math SEO Plugin for WordPress is a lightweight search engine optimization plugin for WordPress that includes sitemaps, rich snippets, content analysis, and redirects.
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Sales Enablement, Automation, and Performance
Seismic LiveDocs: Personalize Sales Documents and Presentations At Scale
Companies need to adapt to rapidly changing market conditions. This includes creating and updating sales documents and presentations quickly and effectively. Seismic LiveDocs offers a powerful solution that puts the power of dynamic content automation at your fingertips. Here are some key features and benefits: Efficient Sales Document Personalization – With Seismic LiveDocs, your sales team can create and update…
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E-commerce and Retail
The Quick Guide To Creating Shopping Cart Rules in Adobe Commerce (Magento)
Creating unmatched shopping experiences is the primary mission of any e-commerce business owner. In the pursuit of a steady flow of customers, merchants introduce diverse shopping benefits, such as discounts and promotions, to make purchasing even more satisfying. One of the possible ways to achieve this is by creating shopping cart rules. We’ve compiled the guide to creating shopping cart…
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Email Marketing & Automation
Sender Hub: Manage Your Email Deliverability to Yahoo! and AOL Recipients
A survey conducted between January 2023 and July 2024 found that 34% of United States email users accessed Yahoo! Mail daily to once a month, indicating a significant user base. AOL’s user base has significantly declined over the years, with reports indicating around 1.5 million active users as of 2023. These ISPs could impact your ability to reach the inbox…
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Sales Enablement, Automation, and Performance
From Leads to Appointments: Qualification Guide
Did you know that 68% of B2B organizations struggle with lead generation and conversion? In today’s fast-paced business landscape, making the most of our sales team’s efforts is crucial. Having navigated the intricacies of the sales world for years, I understand the significance of maximizing every interaction. That’s where effective appointment qualification takes center stage. In this article, I’m excited…
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Social Media & Influencer Marketing
Micro-Influencers: Why You Shouldn’t Overlook Don’t Overlook The Advantages Of Micro-Influence
Micro-influencers have emerged as powerful allies for brands looking to establish authentic connections with their target audience. With a smaller, more intimate following, these influencers offer a unique value proposition (UVP) — engagement and trust within niche communities. This article explores micro-influencers’ impact, their advantages and disadvantages, and how businesses can leverage them for marketing success. What Are Micro-Influencers? Micro-influencers…
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Event Marketing
How To Set Up Your PowerPoint Slide Show In A Single Window for Virtual Events
As companies continue to work from home, the number of virtual meetings has skyrocketed. I’m actually surprised at the number of meetings where the presenter has issues actually sharing a PowerPoint Presentation on screen. I’m also not omitting myself from this… I’ve goofed a few times along the way and delayed the start of a webinar due to issues I’ve…
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Email Marketing & Automation
How To Make An Animated GIF For Your Next Email Marketing Campaign Using Photoshop
We built an online dress store for a dress manufacturer that we branded and built from the ground up to bring a direct-to-consumer (D2C) offering to the marketplace. Their leadership is always working with us on collaborative ideas for the next campaign or strategy that we’re executing. As part of their implementation, we deployed Klaviyo for Shopify Plus. Klaviyo is…