Content Marketing, Marketing & Sales Videos, Sales Enablement

Video: The Science of Persuasion

One of the recent popular infographics we posted was 10 Ways to Convert Visitors with Psychology. Understanding what drives a person to a purchase is essential for a marketer. If you can provide the necessary information, you can influence the purchase decision.

This video infographic from the writers of Yes!: 50 Scientifically Proven Ways to Be Persuasive provides insight into what motivates us to make a purchase. Universal shortcuts described in the video are reciprocity, scarcity, authority, consistency, liking and consensus.

Download a Sponsored Marketing Whitepaper:
How to Equip Reps to Sell, Not Just Pitch

How to Equip Reps to Sell, Not Just Pitch

It all starts by equipping sales teams to make better opportunities from the sales presentation. The question is, how do life science companies do this successfully and economically? Download Now