This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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6 Questions to Ask Yourself Before Starting Your Website Design
Building a website can be daunting, but if you think of it as a chance to reevaluate your business and sharpen your image, you’ll learn a lot about your brand and might even have fun doing it. As you start, this list of questions should help get you on the right track. Table of Contents What do you want your…
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6 Technologies That Have Evolved Motion Video And Made Cinema Quality Available To Everyone
Motion video has undergone a remarkable transformation driven by technological advancements. This evolution is particularly relevant for marketers and businesses seeking to amplify their online presence. The integration of cutting-edge technology like drones, 4K smartphones, advanced lenses, and lighting technology has redefined the landscape of video content creation. Major Advancements in Motion Video Drone Technology: Drones have revolutionized aerial videography,…
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AddEvent: Add to Calendar Service for Websites and Newsletters
At times, it’s often the simplest of tasks that cause web developers the biggest headaches. One of those is the simple Add to Calendar button you find on so many sites that work across key calendar programs online and via desktop applications. In their infinite wisdom, key calendaring platforms never agreed upon a standard fo distributing event details; as a…
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Zapiet: Enable Delivery and Store Pickup On Your Shopify Store
During lockdowns, I assisted a local farm doing meat delivery in Indianapolis through their Shopify store. They had a number of vendors who assembled the system prior to me coming on board but had quite a few issues with the integrations. I helped to tighten the integrations and optimization of the site, helping them to achieve record sales and reducing…
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Acquia: What is a Customer Data Platform?
As customers communicate and create transactions with your business today, it’s getting more and more challenging to maintain a central view of the customer in real-time. I recently met with a client who was having just these difficulties. Their email marketing vendor differed from their mobile messaging platform outside their data repository. Customers were interacting, but because the central data…
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Seismic LiveDocs: Personalize Sales Documents and Presentations At Scale
Companies need to adapt to rapidly changing market conditions. This includes creating and updating sales documents and presentations quickly and effectively. Seismic LiveDocs offers a powerful solution that puts the power of dynamic content automation at your fingertips. Here are some key features and benefits: Efficient Sales Document Personalization – With Seismic LiveDocs, your sales team can create and update…
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Cleverly: How To Drive More B2B Leads With LinkedIn Sales Navigator
LinkedIn is the top social network for B2B professionals worldwide and, arguably, the best channel for B2B marketers to distribute and promote content. It now has over half a billion members, with over 60 million senior-level influencers. There’s no doubt that your next customer is on LinkedIn—it’s just a matter of how you find them, connect with them, and provide…
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25 Tips for Driving Relevant Traffic to Your Trade Show Booth
Trade shows remain one of the most powerful marketing opportunities for companies to connect directly with prospects, partners, and customers. Attending a trade show is rarely a casual endeavor — companies that send representatives often do so with clear intent and a defined budget. Travel, lodging, registration fees, and the cost of time out of the office add up quickly.…
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The Quick Guide To Creating Shopping Cart Rules in Adobe Commerce (Magento)
Creating unmatched shopping experiences is the primary mission of any e-commerce business owner. In the pursuit of a steady flow of customers, merchants introduce diverse shopping benefits, such as discounts and promotions, to make purchasing even more satisfying. One of the possible ways to achieve this is by creating shopping cart rules. We’ve compiled the guide to creating shopping cart…
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How Much Are Businesses Investing In Content Marketing (With AI) in 2025?
Content marketing remains a vital strategy for engaging audiences, building brand equity, and driving growth. In 2025, businesses ramp up investments, propelled by soaring content production demands and the widespread adoption of generative AI (GenAI). Table of ContentsContent Marketing Industry Valuation and GrowthContent Marketing Budget AllocationContent Marketing Monthly Spending by Business SizeInvestment Per Content PieceRole of Generative AI in Content…
