Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • How to Drive Booth Traffic At An Event or Conference

    25 Tips for Driving Relevant Traffic to Your Trade Show Booth

    Trade shows remain one of the most powerful marketing opportunities for companies to connect directly with prospects, partners, and customers. Attending a trade show is rarely a casual endeavor — companies that send representatives often do so with clear intent and a defined budget. Travel, lodging, registration fees, and the cost of time out...

  • Sales and Marketing Automation and AI

    Unleash the Power of AI and Automation Now: A Blueprint for Future-Proofing Your Business

    With uncertain economic periods, companies look to safeguard their business's financial health. Understanding the return on investment ( ROI ) of their digital transformation ( DX ) initiatives is at the core of most conversations. As business owners and trusted service partners, we fully recognize the risks and advise our clients accordingly. In good...

  • Write Better Without Generative AI: Tools to Sharpen Your Content Writing Skills

    Write Better Without GenAI: 10 Tools to Sharpen Your Content Writing Skills

    Writing well has never been harder — or more valuable. In a world increasingly saturated with generative AI ( GenAI ) content, much of what fills search results and social feeds today feels oddly familiar. AI tools excel at providing the most likely response: safe, common, popular phrasing drawn from...

  • Excel Data Cleanup Formulas

    Excel Formulas For Common Data Cleanup

    For years, I've used the publication as a resource to describe how to do things and keep a record for myself to look up later! A client handed us a customer data file that was a disaster. Virtually every field was misformatted, and as a result, we could not import the data. While there...

  • customer support channels

    How to Choose the Best Channels for Your Customer Support Strategy

    With the advent of business ratings, online reviews, and social media, your company's customer support efforts are now integral to your brand's reputation and your customer experience online. It doesn't matter how great your marketing efforts are if your support and expertise are lacking. A brand for a company...

  • Social Media Half-Life: The lifespan of social media posts

    The Half-Life of Social Media Posts in 2024: Navigating Lifespan for Strategic Impact

    Social media platforms have emerged as crucial arenas for individuals and businesses to connect, share, and influence. However, the content shared on these platforms is subject to an often-overlooked metric: the half-life of social media posts. This term, rooted initially in physics, has found relevance in digital marketing, describing the time it...

  • The Top Mobile Photo Apps

    The Most Popular Mobile Apps for Taking, Editing, and Touching Up Photos in 2024

    The capabilities of modern photo editing applications are nothing short of incredible. They have transformed the way we capture and enhance our images. Advanced algorithms and artificial intelligence ( AI ) have revolutionized photo editing, enabling amateur and professional photographers to achieve results that were once the exclusive domain of highly skilled artists and...

  • PostPost: Append Content After Every Post (Or Append By Category)

    WordPress: PostPost Plugin To Append Content After Every Post (Or Append By Category)

    The PostPost Plugin provides a powerful way to append dynamic content, such as Calls-to-Action ( CTAs ) , to your blog posts based on categories or universally across your site. This is particularly useful for marketers and content managers who want to: Target specific categories with...

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