This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
25 Proven Strategies To Increase Relevant Traffic To Your Site, Blog, Store, or Landing Page
Increase traffic… it’s a term that I hear over and over and over again. It’s not that I don’t believe in increasing traffic; it’s that often marketers are trying so hard to increase traffic that they forget to try to increase retention or conversions with the traffic they already have. Relevance is critical for every visitor to realize that their…
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Mobile Marketing, Messaging, and Apps
The Most Popular Mobile Apps for Taking, Editing, and Touching Up Photos in 2024
The capabilities of modern photo editing applications are nothing short of incredible. They have transformed the way we capture and enhance our images. Advanced algorithms and artificial intelligence (AI) have revolutionized photo editing, enabling amateur and professional photographers to achieve results that were once the exclusive domain of highly skilled artists and editors. These applications offer tools and features that…
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Content Marketing
Customize Your WordPress Feed With A Featured Image and Copyright Statement (Pre and Post Content)
One interesting thing about WordPress is that the featured image has never been incorporated into the RSS feed. This is a bit unfortunate, as selecting or designing the featured image can draw much attention to an article. Prepend Content To The Posts In Your RSS Feed To prepend the featured image to your content isn’t too difficult. Here’s the code…
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Email Marketing & Automation
What is IP Warming? How To Unlock Your Email Inbox Placement
The first goal of email marketing is to land your carefully crafted messages directly into your subscriber’s inbox. That path to inbox success is often hindered by a critical factor: IP reputation. Not having an IP reputation or having a poor one is a surefire way of your emails getting routed directly past the inbox into the spam folder. This…
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Advertising Technology
Understanding the Psychology of Advertising
Great advertisers understand exactly how their audience thinks and what they respond to. While advertising strategies have evolved over the centuries, from shouting in marketplaces to personalized digital banners, the principles that make these messages persuasive have always been grounded in psychology. Businesses that effectively harness these principles don’t just attract attention—they inspire action. The Role of Psychology in Advertising…
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Artificial Intelligence
How AI and AR Can Help Beauty Brands Attract and Retain Customers
With the rapidly rising popularity of AI and AR, it’s no surprise to see beauty brands embracing the advancements to enhance customer experience, grow sales, and more. While it can raise the concern of whether these technologies are overhyped or actually have lasting substance, AI and AR have proven to be useful in a variety of different areas — and…
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Email Marketing & Automation
How To Use Animated GIFs Effectively In Your Email Marketing
An animated GIF consists of a series of individual images or frames displayed in a sequence to create the illusion of motion or animation. Each frame can have its own time delay, allowing for different durations for each frame of the animation. Here’s a great example: Animated GIFs are commonly used on websites and in digital communication to add simple…
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Advertising Technology
Digital Transformation is a Leadership Issue, Not a Technology Issue
For over a decade, the focus of my consulting in our industry has been helping businesses punch through and transform their companies digitally. While this is often thought of as some top-down push from investors, the board, or the Chief Executive Officer, you might be surprised that the company leadership lacks the experience and skill to push digital transformation (DX).…
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Content Marketing
WordPress: Why I Removed Comments (And How I Removed Them)
I deleted all comments on Martech Zone today and disabled all comments in my child theme. Let’s discuss why it’s a smart move to remove and disable comments on your WordPress website: Spam Prevention: Comments on WordPress sites are notorious for attracting spam. These spam comments can clutter your website and harm your online reputation. Managing and filtering through these…
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Email Marketing & Automation
How Does Email Work? Headers, Routing, and Technology
An email’s journey from the sender or their email service provider (ESP) to the recipient is a complex process involving multiple steps and checkpoints. This journey can end with the email being successfully delivered to the recipient’s inbox, diverting to the junk folder, or bouncing back to the sender temporarily (soft bounce) or permanently (hard bounce). Here’s a step-by-step breakdown…