This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Unlocking Success with Text Message Marketing (SMS) Opt-In Strategies in 2025
SMS marketing has emerged as a powerful tool for businesses to connect directly, efficiently, and personally with customers. It’s clear that SMS is no longer just an optional add-on—it’s a core strategy. Last year, 80% of businesses used SMS marketing, and 70% increased their SMS budgets. However, success in this channel begins with a crucial first step: getting customers to…
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Ceros: Empowering Brands to Tell Compelling Stories Through Interactive Design
Brands face the constant challenge of capturing and maintaining audience attention. Traditional static content often falls short in engaging increasingly sophisticated consumers who crave immersive, interactive experiences. The key to standing out in a crowded digital space lies in creating compelling, dynamic content that tells a brand’s story and invites the audience to become part of that narrative. Ceros Ceros…
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VistaCreate: Design Your Graphic and Animation Designs Effortlessly
Creating captivating content is essential for businesses and individuals alike. Crafting visually appealing social media, print, or web designs can be time-consuming and complex. VistaCreate simplifies this process, offering a versatile platform that makes professional design accessible to everyone, regardless of skill level. VistaCreate VistaCreate is a powerful design tool that provides access to a vast library of templates, creative…
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Why Are Brands Still Blogging? Features, Platforms, and Benefits
It’s hard to believe it’s been over a decade since I wrote Corporate Blogging for Dummies! In that time, I’ve seen a transformation where blogs have become a feature of virtually every content or e-commerce platform. Blogging is still critical as companies require a simple process for quickly publishing articles, news, and building their content library. Blogging Continues To Dominate…
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WordPress: Open A LiveChat Window By Clicking A Link or Button Using Elementor
One of our clients uses Elementor as their WordPress page builder. We’ve been helping them clean up their inbound marketing efforts over the last few months, minimizing the customizations they implemented and improving the systems’ communication—including analytics. The customer has LiveChat, a fantastic chat service with robust Google Analytics integration for every step of the chat process. LiveChat has a…
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Liftoff: Transform Your Mobile App’s Market Presence, App User Acquisition and Monetization
Marketing a mobile app and expanding your user base through in-app advertising can be a complex challenge. The key to success isn’t just accumulating a vast number of installs but acquiring users who will actively engage with your app. Liftoff Liftoff is the platform for the programmatic acquisition and re-engagement of mobile app users. It serves as a comprehensive solution…
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What is Robotic Process Automation?
One of the clients that I’m working with has exposed me to a fascinating industry that many marketers may not even be aware exists. In their Workplace Transformation Study, commissioned by DXC.technology, Futurum states: RPA (robotic process automation) may not be at the forefront of media hype as it once was but this technology has been quietly and efficiently working…
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Phrasee: Generate, Optimize, Personalize, and Analyze with AI
Brands are increasingly turning to AI-based tools to streamline their content creation process. However, many tools are failing to deliver unique, on-brand content that effectively drives campaign results. Phrasee‘s AI-powered platform generates the best-performing content at scale and with enterprise-grade controls across digital channels. Phrasee believes in a future where enterprise marketers drive unprecedented results using AI. It’s the only…
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Email Marketing Metrics: 12 Key Performance Indicators You Should Be Monitoring
As you view your email campaigns, there are a number of metrics that you need to focus on to improve your overall email marketing performance. Email behaviors and technologies have evolved over time – so be sure to update the means by which you monitor your email performance. Note: Sometimes you’ll see that I utilize Email Address and other places,…
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What Makes Consumers Want to Follow a Brand on Social Media in 2024?
Social media has become more than a platform for social interaction; it’s become a dynamic hub for brands to engage with prospects and customers. The reason behind this transformation is deeply rooted in the behavior and preferences of consumers. Understanding why individuals follow brands on social media can offer valuable insights into crafting strategies that resonate with target audiences. The…
