Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • What is Conversion Rate Optimization (CRO Statistics for 2023)

    What Is Conversion Rate Optimization? LIFT Model and CRO Statistics for 2023

    Conversion Rate Optimization ( CRO ) is a practice centered around improving a website's or digital platform's performance. Its primary goal is to increase the percentage of visitors who take a desired action, such as purchasing, signing up for a service, or any other valuable interaction. What is a Conversion Rate...

  • Why People Follow Brands on Social Media

    What Makes Consumers Want to Follow a Brand on Social Media in 2024?

    Social media has become more than a platform for social interaction; it's become a dynamic hub for brands to engage with prospects and customers. The reason behind this transformation is deeply rooted in the behavior and preferences of consumers. Understanding why individuals follow brands on social media can offer valuable insights into crafting strategies...

  • Email Marketing Metrics, KPIs, and Formulas

    Email Marketing Metrics: 12 Key Performance Indicators You Should Be Monitoring

    As you view your email campaigns, there are a number of metrics that you need to focus on to improve your overall email marketing performance. Email behaviors and technologies have evolved over time - so be sure to update the means by which you monitor your email performance. Note: Sometimes...

  • pinegrow web editor prototyping wordpress

    Pinegrow: A Stunning Desktop Editor with WordPress Integration

    Creating modern websites has never been more demanding. Developers and designers face increasing complexity — from mastering responsive frameworks to navigating between visual mockups and production-ready code. While cloud-based website builders often prioritize ease over flexibility, professional web developers need tools that speed up their workflow without sacrificing control. Pinegrow ...

  • Fomo: Social Proof to Improve Ecommerce Conversion Rates

    Fomo: Enhancing Your Online Store’s Trust and Conversion Rates with Social Proof

    E-commerce businesses face the constant challenge of capturing and maintaining the attention of potential customers. With the vast ocean of options available, standing out and building trust with your audience has never been more crucial. Companies are looking for innovative ways to engage visitors and convert them into loyal customers while fostering an environment...

  • Liftoff: Mobile App Store Presence, User Acquisition, and Monetization Platform

    Liftoff: Transform Your Mobile App’s Market Presence, App User Acquisition and Monetization

    Marketing a mobile app and expanding your user base through in-app advertising can be a complex challenge. The key to success isn't just accumulating a vast number of installs but acquiring users who will actively engage with your app. Liftoff Liftoff is the platform for the...

  • Fotor: AI-Powered Photo Editing Tools for Image Editing (PC, Mac, and Mobile App, too)

    Fotor: Edit, Enhance, and Create Beautiful Images Using AI And Other Easy Photo Editing Tools

    Photo editing has become essential to visual storytelling, yet it often presents challenges. The process requires skill and the right tools, from adjusting lighting and color to removing unwanted elements. In the past, professional photo editing tools that accommodated any capability were expensive and had steep learning curves. Amidst these challenges, Fotor emerges as...

  • History of Social and Web Analytics Through 2011

    The History of Web and Social Analytics (Through 2011)

    We love infographics... and if you haven't noticed, we now have a category just for the Infographics . We love infographics so much that we've started to develop and design our own infographics and some for our partners and clients. This one was created for our client, Webtrends , and provides a...

  • Quantity versus quality of content, a list of questions

    20 Questions For Your Content Marketing Strategy: Quality vs. Quantity

    How many blog posts should we write each week? Or... How many articles will you deliver each month? These may be the worst questions I constantly field with new prospects and clients. While it's tempting to believe that more content equates...

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