This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
Checklist: How to Create Content That Is Inclusive
As marketers focus on content that engages audiences, we often find ourselves ideating and designing campaigns with small groups of people similar to ourselves. While marketers strive for personalization and engagement, being diverse in our messaging is often overlooked. And, by overlooking cultures, genders, sexual preferences, and disabilities… our messages meant to engage can marginalize people who aren’t like us.…
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Sales and Marketing Training
Meetings: The Death of American Productivity
Meetings at companies are expensive, interrupt productivity, and are often an absolute waste of time. Here are three types of meetings that damage the productivity of a business and can irreparably hurt the culture: Meetings to avoid accountability. Chances are that you’ve hired someone responsible to get the job done. If you’re holding a meeting to decide for them… or…
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Content Marketing
8 Surprising Hacks That Will Skyrocket Your Title, Headline, and Subject Line Click-Through Rates by 46%
Content marketing has become a crucial strategy for businesses to attract and engage their target audience. However, with the ever-increasing volume of content produced, standing out from the crowd has become more challenging. This is where headlines play a pivotal role. Titles, headlines, and subject lines are the gateway to your content. Whether it’s an inbox preview, a search engine…
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Sales and Marketing Training
Trainual: Boost Your Sales and Marketing Performance with Comprehensive Onboarding, Playbooks, and SOPs
Most successful organizations will tell you that the success of their business came from optimizing processes, building efficiency, and executing consistently… which in turn enabled them to scale and grow. While platforms provide consistency and provide storage for institutional knowledge, employees are still critical to your sales and marketing success. The ability to ramp up new employees and then educate…
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Marketing Tools
MASV: The Ultimate Solution for Fast and Secure Massive File Transfers
MASV is the perfect solution for media professionals requiring exceptional speed and efficiency for handling massive file transfers of up to 15 terabytes. Users can enjoy unlimited file transfers, join a trusted partner network, and start transferring files within seconds of signing up through a browser or their desktop application. With remarkable features, integrations, resources, and flexible pricing options, MASV…
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Paid and Organic Search Marketing
Foursquare: How To Leverage Location Intelligence For Your Local Business or Enterprise
Foursquare has transformed from a location-based social network to a comprehensive platform offering robust solutions for businesses to enhance their visibility and leverage location intelligence. Foursquare provides a dual pathway for businesses to maximize their potential through enhanced visibility and sophisticated location intelligence. Whether you’re a local business aiming to attract more customers or an enterprise looking to refine your…
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Public Relations
How Modern PR Agencies Measure Success in the Digital Age
In the past, public relations (PR) success was straightforward: securing a feature in a major newspaper, a segment on a national TV broadcast, or a mention in a prominent magazine was considered a win. These traditional media placements were the gold standard, with success measured by the number of clippings or airtime minutes. Fast-forward to 2025, and the PR landscape…
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Advertising Technology
SQream: How Big Data Analytics Have Become Crucial for DSPs
The stakes have never been higher for marketers managing real-time bids, programmatic advertising, and customer targeting. Budgets are under pressure. Expectations are sky-high. And campaign optimization isn’t just a nice-to-have—it’s the difference between wasted spend and sustained ROI. That’s why big data analytics has evolved from a supporting role into a strategic linchpin for demand-side platforms (DSPs). DSPs operate in…
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E-commerce and Retail
Cheddar: Subscription Management Platform and Recurring Billing API
The management of subscriptions and recurring billing has become a critical aspect for platforms seeking sustainable growth. Cheddar offers a seamless and secure means for platforms to handle these intricacies efficiently. Let’s delve into how Cheddar’s innovative approach addresses the challenges of compliance, security, and more when managing recurring payments. Why the name Cheddar? The term cheddar is believed to…
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Email Marketing & Automation
Your Ultimate and Complete Email Send Checklist!
It never fails… about once a week, I get a beautiful email in my inbox labeled %%FNAME%% or a collage of blank images with no alternative text. Or I get it on my retina display with fuzzy images. Or I opened it on my mobile phone and couldn’t read it because the mobile email wasn’t responsive. Email is serious business……
