This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Python: Script A Google Autosuggest Extract of Trends for Your Niche Search Keywords
Everyone likes Google Trends, but it’s a bit tricky when it comes to Long Tail Keywords. We all like the official google trends service for getting insights on the search behavior. However, two things prevent many from using it for solid work; When you need to find new niche keywords, there is not enough data on Google Trends Lack of official API for making requests…
-
Onclusive Social: Unleash Data-Driven Insights with AI-Driven Social Listening and Market Intelligence
Staying informed on consumer trends, brand reputation, and competitive shifts is critical. Companies need a tool beyond basic data collection to offer deep, actionable insights in real-time. Traditional market research can be slow and cumbersome, disadvantaging businesses. This is where Onclusive Social steps in. Onclusive Social (formally Digimind) Onclusive Social is a leading, AI-driven intelligence platform designed to help businesses…
-
The Top 10 Factors That Impact Mobile Conversion Optimization (CRO)
Businesses should optimize their mobile web solutions to get ahead of the game. It’s the primary channel where most people go to search for the nearest coffee shop, the best roofing contractor, and just about anything Google can reach.
-
Google Analytics 4: What Marketers Need To Know… And Do… Today!
On July 1, 2023, standard Universal Analytics (UA) properties will stop processing data and Google Analytics users are being advised to migrate to Google Analytics 4 (GA4). It’s critical that you immediately integrate Google Analytics 4 with your site, though, so that you actually have historic data come July! What Is Google Analytics 4? This is a question still burning in…
-
Checklist: How to Create Content That Is Inclusive
As marketers focus on content that engages audiences, we often find ourselves ideating and designing campaigns with small groups of people similar to ourselves. While marketers strive for personalization and engagement, being diverse in our messaging is often overlooked. And, by overlooking cultures, genders, sexual preferences, and disabilities… our messages meant to engage can marginalize people who aren’t like us.…
-
Job Description for a Marketing VP
A Marketing Vice President (VP) is a senior executive responsible for overseeing and leading an organization’s marketing efforts. Their role is critical in shaping the company’s marketing strategy, driving brand awareness, and achieving marketing goals. Here’s an overview of what a Marketing VP does: Leadership and Strategy: The Marketing VP provides leadership to the marketing department or team. They play…
-
Descript: Supercharge Your Audio and Video Workflows with AI Editing
Marketers are overwhelmed by content demands, and the relentless race to produce high-quality, engaging video has become a constant challenge. Whether you’re a marketer, educator, podcaster, or solo creator, the grind of editing and polishing media can slow production to a crawl. Most tools promise efficiency, but they still require skill, time, and patience you don’t always have. That’s where…
-
8 Surprising Hacks That Will Skyrocket Your Title, Headline, and Subject Line Click-Through Rates by 46%
Content marketing has become a crucial strategy for businesses to attract and engage their target audience. However, with the ever-increasing volume of content produced, standing out from the crowd has become more challenging. This is where headlines play a pivotal role. Titles, headlines, and subject lines are the gateway to your content. Whether it’s an inbox preview, a search engine…
-
Gong: Conversation Intelligence Platform for Sales Teams
Gong’s conversation analytics engine analyzes sales calls at the individual and aggregate levels to help you understand what’s working (and what’s not). Gong starts with a simple calendar integration where it scans each sales representative’s calendar looking for upcoming sales meetings, calls, or demos to record. Gong then joins each scheduled sales call as a virtual meeting attendee to record…
-
Cheddar: Subscription Management Platform and Recurring Billing API
The management of subscriptions and recurring billing has become a critical aspect for platforms seeking sustainable growth. Cheddar offers a seamless and secure means for platforms to handle these intricacies efficiently. Let’s delve into how Cheddar’s innovative approach addresses the challenges of compliance, security, and more when managing recurring payments. Why the name Cheddar? The term cheddar is believed to…
