Sales EnablementEmerging Technology

Gong: Conversation Intelligence Platform for Sales Teams

Gong’s conversation analytics engine analyzes sales calls at the individual and aggregate levels to help you understand what’s working (and what’s not).

Gong starts with a simple calendar integration where it scans each sales representative’s calendar looking for upcoming sales meetings, calls, or demos to record. Gong then joins each scheduled sales call as a virtual meeting attendee to record the session.

Both audio and video (such as screen shares, presentations, and demos) are recorded and married together. Each sales call is automatically transcribed from speech to text in real-time, turning sales conversations into searchable data.

Gong also has a mobile application for reviewing your team’s calls from your smartphone. The app lets sales coaches leave voice-based feedback at specific parts of the call’s timeline.

Gong Conversation Intelligence

Gong integrates with Web Conferencing software Zoom, GotoMeeting, JoinMe, Cisco WebEx, BlueJeans, Clearslide, and Skype for Business. It also integrates with Dialers – including InsideSales, SalesLoft, Outreach, Natterbox, NewVoiceMedia, FrontSpin, Groove, Five9, Phone Systems, Shoretel, Ringcentral, TalkDesk, and InContact. It integrates with Salesforce CRM and both Outlook and Google Calendars.

See a Gong Live Demo

Disclosure: Martech Zone is using affiliate links in this article.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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