Cisco: The Power of In-Person Meetings

A couple of years ago, we met with some of the board at Cisco via Telepresence, and it was nothing short of amazing. Speaking to someone full-size and face-to-face has incredible value. The folks at Cisco agree and have put out this infographic on the power of in-person meetings.

The demands of a distributed globalized marketplace have altered the way organizations communicate with colleagues, supplier/partners, and customers who may be separated by long distances. A global survey assessed 862 business leaders’ sentiments about the value of in-person meetings and their impact on more than 30 business processes.

The Economist Intelligence Unit

In-person meetings have long been a cornerstone of effective communication in the business world. In today’s globalized marketplace, where organizations often interact with colleagues, supplier/partners, and customers across long distances, the value of face-to-face interactions remains paramount. A global survey sponsored by Cisco delved into the significance of in-person meetings and their impact on various business processes.

In-Person Communication: A Vital Component

The survey reveals an overwhelming consensus among business leaders: in-person communication is more effective, powerful, and conducive to success. A staggering 75% of respondents believe in-person collaboration is critical, highlighting its pivotal role in modern business operations. Additionally, 54% agree that assessing engagement and focus is crucial in communications, and 82% felt better understood after in-person encounters.

Motivations for In-Person Interactions

When it comes to motivations for in-person interactions, three key factors stand out:

1. Resolving Major Problems Efficiently: Business leaders recognize that face-to-face meetings are highly efficient for tackling significant challenges.
2. Generating Long-Term Relationships: Building strong, enduring relationships is another primary motivation for in-person interactions.
3. Quick Problem Resolution and Opportunity Creation: Respondents acknowledge that in-person meetings are instrumental in swiftly addressing issues or seizing opportunities.

Key Elements of Successful Communications

Effective in-person communication relies on several essential elements:

• Words: The words used in conversations carry weight and meaning.
• Engagement and Focus: Engaging participants and maintaining focus are critical for successful interactions.
• Tone of Voice: The tone in which messages are delivered conveys emotions and intent.
• Facial Expressions: Facial cues provide valuable non-verbal information.
• Subconscious Body Language: Unconscious gestures and body language reveal underlying feelings.

Collectively, these elements create a rich communication environment that fosters understanding and collaboration.

Critical Business Processes Requiring In-Person Collaboration

Business leaders believe in-person collaboration is indispensable for more than 50% of key strategic and tactical business processes when engaging with colleagues, customers, or partners. Processes such as project kick-offs, initial meetings, contract renewals, strategic planning, brainstorming, and crisis management benefit significantly from in-person interactions.

The Great Debate: In-Person vs. Digital Communication

Despite the consensus on the importance of in-person communication, over 60% of today’s business communications are non-real-time. This raises the question: Why the disconnect? While digital communication methods like email, phone, and web conferences are convenient, they may lack the depth and richness of in-person interactions.

The Impact of In-Person Meetings

Most business leaders (73%) believe in-person communication has the most significant impact. However, the digital age has shifted, and various communication tools are now preferred for convenience. Still, in-person interactions remain unparalleled regarding their ability to create meaningful connections.

Telepresence: Bridging the Gap

Telepresence technology has emerged as a solution to bridge the gap between physical and digital interactions. Decision makers who have used telepresence systems report several benefits, including:

• Improved Relationships: Video communication enriches relationships with colleagues, clients, and suppliers, fostering more productive connections.
• Time and Cost Savings: Telepresence is a time-saving and cost-effective alternative to in-person meetings.
• Global Collaboration: Telepresence facilitates spontaneous international gatherings and accelerates product time to market through increased R&D and brainstorming.

The Future of In-Person Communication

Creating in-person communication experiences at scale can lead to superior outcomes for businesses. As technology advances, companies that embrace the in-person imperative alongside digital tools will likely thrive in the evolving landscape of global business.

In-person meetings remain a potent force in modern business, with the power to foster understanding, build relationships, and drive success. While digital communication methods have their place, the depth and richness of in-person interactions cannot be easily replicated. Businesses that balance in-person and digital communication are poised for a successful future.