Digital marketing is a facet of marketing that you simply can’t ignore – and at its core is SEO. You’re probably aware of the impact that a good SEO strategy can have on your brand, but as a marketer or site owner, your focus is often elsewhere, and making SEO a consistent priority can be difficult. The solution is to utilize digital marketing software that’s flexible, capability-rich, and highly effective.
Enter SEO PowerSuite – a full repertoire of tools designed to maximize your SEO. In this post, we’ll reveal five ways you can use SEO PowerSuite to boost your brand’s SEO.
- Make Sure You’re Findable
If you want your site to be indexed and ranked effectively, it’s important to make it as easy as possible for Google to crawl your site and discover its content. With that in mind, site structure plays a vital role in indexing. Quite simply, websites with a logical structure are easier for search engines to crawl and rank.
Using SEO PowerSuite, you can determine the quality of your site’s structure. Various factors come into play – for example, key pages should be accessible from the home page, and blog posts should link between themselves when contextually relevant. You can use SEO PowerSuite’s WebSite Auditor to check such items.
Simply go to the WebSite Auditor tool, and click on the Pages section. Then, view the Internal Links To Page column to identify which pages on your site have no internal links pointing to them.
This will essentially provide you with an actionable list of posts and pages for which you must find ways to link to from other areas of your site.
- Check That Your Crucial Web Pages Load Quickly Enough
Website speed has a big impact on ranking for two reasons:
- Site speed is a ranking factor, meaning slow websites generally rank lower.
- Your site’s speed has a direct effect on bounce rate.
Google and other search engines place a great deal of significance on user experience signals. One such signal is bounce rate, which can be dramatically affected by site speed – most people will only wait a few seconds (at most) for a site to load before bouncing off.
Using WebSite Auditor, you can identify which pages on your website are loading slowly. Visit the Page Audit module of the WebSite Auditor tool, and check the page speed section to see if your pages pass Google’s speed tests:
Once you’ve identified which pages load slowly, you can take steps to rectify the issues.
- Check Link Penalty Risk
Low-quality links can put your site at risk of a Google penalty, which in terms of SEO, is your worst nightmare. If you want to avoid a penalty from Google, you need to be able to detect harmful links and take steps to neutralize them.
With SEO PowerSuite’s SEO SpyGlass, you can automatically detect harmful links in your backlink profile and prevent Google’s link penalties.
All you need to do is go to the SEO SpyGlass tool and enter your site’s domain. Then, go to the Link Penalty tab and click on the Backlinks section, which is found on the left hand side. There, you’ll get access to a plethora of vital stats, including the ‘penalty risk’ for your entire domain.
Below’s a quick test for the Martech Zone. As you can see, there’s hardly any Penalty Risk, well done!
Best of all, you can check the penalty risk for your links in just one click. So, whether it’s for individual links or a group of backlinks, you can see your penalty risk at the touch of a button.
- Run a Mobile Friendliness Test
As mobile searches begin to match the number of desktop searches, mobile friendliness has now become a minor ranking factor for Google and other search engines. In other words, if your site is not optimized for mobile, it could negatively impact your ranking (not to mention the user experience).
You can use WebSite Auditor to carry out a mobile-friendly test on your website, to check if it passes Google’s standards. If your site doesn’t pass the test, you’ll get tips on how to make your site more mobile-optimized – for example, the reader should not have to zoom in or scroll across on their mobile device to read your page’s content.
Go to the Site Audit section of the WebSite Auditor tool to check your site.
If your site doesn’t score favorably, the best likely solution is to redesign your website to be responsive (if it isn’t already). Investment in design – particularly mobile friendly design – can pay dividends in SEO results.
- Carry Out a Site Audit
There could be critical issues with your website that you’re simply not aware of, or don’t have the time to diagnose yourself. These can impact your site’s authority and ranking. With SEO PowerSuite, you have access to tools, such as the Site Audit tool, which can automatically pinpoint any key issues with your site.
To carry out a thorough site audit, open up the WebSite Auditor app, and start a scan of your website using the Site Audit tool:
This tool automatically detects any technical issues that could lower your rankings, teaches you how to fix issues, and lets you know about any on-page problems. It’s pretty powerful stuff.
SEO has such a big impact on your brand that it’s hard to ignore. However, if you’re struggling to prioritize your SEO campaign, check out SEO PowerSuite’s arsenal of effective tools.
They streamline the process of SEO, making it much easier and quicker for you to identify any issues your site might have, and can ultimately help you to maximize your site’s ranking.
Using SEO PowerSuite, you can
- Ensure that your site is optimally structured
- Check that your website loads quickly
- Check your site’s backlink penalty risk
- Run a mobile friendliness test
- Carry out a full site audit
In reality we’ve just touched the tip of the iceberg in this article, but the above should be enough for you to get on with! You can download SEO PowerSuite for free at our official website.