Paid and Organic Search Marketing

Please Don’t Fall for SEO Email SPAM

Working within the search marketing industry, one look at an email like this makes me want to puke. But we have had clients in the past telling us they’ve received a solicitation from a SEO company letting them know that they don’t rank. They forward it to us and ask why?

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Let’s break down this email:

From Mark Peterson (maketopseorank@gmail.com). [Gmail? So this guy doesn’t actually work for a company with a domain that I can check out? maketopseorank? really?]

Hello, [Hello who? You don’t know me, do you?] 

Hope you are well. As part of our client research [AKA – we bought a list of site owners], we came across your website “Marketingtechblog.com” and noticed your site is not ranking in the most important search engines like Google, Yahoo & Bing. [Where aren’t we ranking? We rank #1 on hundreds of terms!] I was wondering if you would be interested in search engine optimization services for your website at a very low cost. [Low cost SEO will get you banned… it spells doom for site owners.]

Proper search engine optimization will increase your brand recognition, web traffic and grow your sales, which is why you have a web site to begin with right? [Yes… and why I would never risk doing business with someone who doesn’t know me, doesn’t know my site, doesn’t know what I rank on, doesn’t know what I’d like to rank on, nor knows what I’m actually selling.]

We can promote your website to 1st page placement on Google, Yahoo, or Bing in three to six months guaranteed with our “National SEO” package. [Guaranteed? 1st page placement? I can write a topic on anything and get 1st place placement on some term.] Three to six months is typical for all our SEO packages!

Let me know if you are interested and we will mail you more details, or we can schedule a call. It’s your option. We would love to work with you!

I look forward to your reply. [Great – I’m sending you a link to this blog post.]

Sincerely,
Mark Peterson,
Business Development Manager

Hey Mark… remove me from your list and stop trying to rip people off.

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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