Shakr: How Marketing Teams Multiply Ad Performance at Scale
Marketing teams are under constant pressure to deliver more creative, more often, across more channels—without increasing budgets or timelines. As performance media becomes increasingly competitive, the quality, relevance, and cadence of creative assets has become one of the most decisive factors in campaign success. Yet many teams remain constrained by manual production processes, long turnaround times, and limited internal design capacity.
This is where centralized, automation-driven creative platforms are redefining how modern teams operate, enabling faster experimentation, stronger personalization, and measurable gains in return on ad spend.
Shakr
Shakr is a creative production and automation platform designed specifically for ROI-driven marketing teams. Its Creative Hub unifies professional creative services, template-based production, and data-powered automation to help brands scale high-performing assets efficiently.
Creative is no longer a finishing touch at the end of a campaign—it is the primary lever for optimization. Platforms like Meta, TikTok, and Google increasingly reward relevance, freshness, and format-native assets. Shakr addresses this shift by helping teams increase creative output while maintaining brand consistency and performance standards.
By reducing production friction, teams can test more variations, adapt creative to local and contextual signals, and respond to performance insights in days instead of weeks. The result is faster learning cycles, stronger engagement, and more efficient media spend.
Capabilities Designed for Modern Performance Teams
Shakr brings multiple creative disciplines into a single operating environment. The following capabilities work together to support both speed and scale, without sacrificing quality.
- Creative Automation: Automatically generates and deploys creative assets at scale using data inputs, templates, and integrations, enabling production volumes that are impossible to achieve manually.
- Creative On-Demand: Provides a predictable flow of brand-aligned creative assets through a subscription model or à la carte requests, reducing reliance on ad-hoc agency engagements.
- Creative Templates: Enables rapid iteration through editable, performance-optimized templates that allow marketers to launch new variations in minutes rather than days.
- Creative API & SDK: Supports white-labeled implementations and deep platform integrations, allowing businesses to embed video creation and automation directly into their own products or workflows.
- Custom Creative Production: Delivers professionally designed assets from Shakr’s in-house creative team, ensuring high production quality when teams need custom execution.
- Custom Templates: Allows teams to upload existing brand templates or have Shakr design reusable, on-brand frameworks for long-term scalability.
- Data-Driven Creatives: Connects external APIs to dynamically generate ads informed by real-time signals such as weather, inventory, or pricing.
- Dynamic Data Ads: Automatically creates and serves video ads based on live data conditions, ensuring relevance across every impression.
- Dynamic Geo Ads: Produces hyper-localized creative variations across dozens or hundreds of locations without adding operational complexity.
- Enriched Product Catalogs: Transforms standard product feeds into high-impact creative assets optimized for performance advertising.
- Image DPA: Enhances dynamic product ads with visually differentiated image creatives that stand out in crowded feeds.
- Shakr Template Library: Offers a large library of mobile-optimized video templates designed specifically for conversion-focused campaigns.
- Shakr Video Editor: Provides an intuitive, browser-based editor that allows non-designers to produce professional video ads quickly.
Together, these capabilities allow teams to centralize creative production, maintain brand integrity, and dramatically increase the pace of testing and optimization.
How Marketing Teams Get Started
Getting started with Shakr typically begins by identifying where creative bottlenecks exist—whether in production volume, localization, personalization, or iteration speed. Teams can then onboard with templates, product catalogs, or API integrations depending on their needs. From there, creative workflows become repeatable and scalable, allowing marketers to focus on strategy and performance rather than production logistics.
Shakr approach has been adopted by performance-focused teams that need to move fast and test aggressively. One shared their experience:
During my time at Facebook I worked with e-commerce brands and helped scale their ad spend from less than $1M to $30M+ in a year. Shakr gave us the ability to create dozens of creative assets within the span of 3–4 days to find our best performing ads.
E-commerce growth leader
As media costs rise and platforms demand increasingly relevant creative, the ability to produce, test, and adapt assets at scale has become a competitive advantage. Shakr Creative Hub is built for teams that recognize creative as a performance engine—not a production bottleneck.
Take control of your creative output and unlock faster, higher-ROI campaign performance. Explore how Shakr Creative Hub can transform the way your team produces and scales marketing creative.
