Advertising TechnologyMobile and Tablet Marketing

Spoutable: Native Ads for Departing Visitors

If you’re a publisher, monetization of your audience is always a challenge – especially if you’re on an information site. Display advertising notoriously underperforms when compared to other ad methods, so publishers lose out to highly targeted ads run on search and social. Native advertising has arrived as a means to drive revenue for publishers – but I’ve written before that it can come at a cost to the brand’s credibility.

Spoutable may have the ideal solution – and we’ve been testing it right here on Martech Zone. Along with ads that run within content (which could be icky), they offer an exit intent solution that’s quite nice.  When someone is preparing to leave your site, a beautiful over-lay panel appears that offers some options to the user. On our site, the panel generates eight articles that are curated towards our audience.

spoutable-publishers

Spoutable offers an array of other locations that work both on desktop and mobile:

spoutable-ad-locations

I really like this solution because it’s not interrupting an engaged user that’s enjoying our site. It’s only displayed to a user who was already exiting the site. Both advertisers and publishers can monitor their spend in real-time.

spoutable reporting

Disclosure: We’re an affiliate of

Spoutable.

 

 

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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