Swiftly: Scale Your Independent Grocery Brand with Proven Digital Tools
Regional and independent retailers face a daunting David vs. Goliath battle in the modern market. While giants like Amazon and Walmart dominate the digital landscape with massive budgets and sophisticated data engines, smaller grocers and convenience stores are often left squeezed. The challenge lies in connecting online behavior to the physical aisle, where 90% of all retail purchases still occur. Without control over the customer journey and access to first-party data, these retailers risk losing their most loyal shoppers to more tech-savvy competitors.
Swiftly
Swiftly is an end-to-end digital platform specifically built to empower regional and independent retailers and the brands that want to reach their shoppers. By unifying retail media, loyalty, and commerce, the platform enables stores to deploy sophisticated digital tools in weeks with minimal up-front investment.
Swiftly provides a significant competitive advantage by turning occasional visitors into known, loyal customers through deep personalization. Retailers can maximize their store’s performance by delivering the right offers at the exact moment a shopper is ready to buy, while brands enjoy higher returns from retail media tied directly to verified sales.
With a massive footprint powering over $43 billion in sales across more than 15,000 stores, Swiftly provides the scale necessary to tap into high-margin revenue streams that were previously out of reach for independent operators.
Swiftly Features
The following list of features showcases how Swiftly bridges the gap between digital discovery and in-store conversion:
- Alcohol Cashback: Allows shoppers to browse hundreds of brand-funded offers and redeem rebates instantly via PayPal or Venmo, all within the retailer’s app or website.
- Audience Optimizer™: Enhances weekly circulars with personalized online ads targeted at individual shoppers to drive acquisition and capture rival traffic.
- Closed-Loop Reporting: Provides advertisers and retailers with precise data on how digital engagement translates to real-world sales, including iROAS measurement.
- Digital Loyalty & Gamification: Boosts engagement through digital wallets, coupons, shopper challenges, and points-based rewards systems.
- Mobile Apps & Web: Offers high-performance mobile and desktop shopping experiences, including native apps for iOS and Android devices.
- Retail Media Network: Grants access to the nation’s only multi-retailer network, allowing smaller stores to monetize their digital properties with ease.
- SmartCircular™: Transforms traditional weekly ads into a trip-driving performance engine that uses first-party data to show shoppers the most relevant deals.
- Unified Commerce Tools: Provides essential retail functions, including product catalogs, store-specific pricing, store locators, shopping lists, and support for BOPIS (Buy Online Pick Up In Store).
These tools are designed to be native, not bolted-on, ensuring a seamless experience for the five million shoppers already using the network. The platform’s modular nature allows retailers to start with core features and scale their digital ecosystem as their business grows.
…10X increase in app installs and higher basket spend.
Christin King, Marketing Director
Getting Started with Digital Transformation
Implementing the platform is a streamlined process designed for speed-to-market. Retailers can launch a fully branded website and mobile app in a matter of weeks rather than months or years. The process begins with a platform tour and demo to align the technology with specific store needs, followed by a rapid deployment phase that integrates with existing inventory and pricing data to ensure a plug-and-play experience for both store staff and end consumers.
