WordPress is a great platform that is made all the better by how detailed and powerful the standard WordPress dashboard is. You can achieve much, in terms of customizing the way that your site feels and functions, by simply using the tools that WordPress has made available to you as standard. There comes a time in any website owner’s life, however, when you will need to go beyond this functionality. Working with the WordPress .htaccess
When you make a request for an address in a browser, a series of events happen in a matter of microseconds: You type an address with http or https and hit enter. The http stands for hypertext transfer protocol and is routed to a domain name server. Https is a secure connection where the host and browser do a handshake and send data encrypted. The domain name server looks up where the domain is pointing
Sites like ours that have been around for a decade accumulated rank on pages that have sustained incredible traffic over the years. As with most sites, our domain was www.martech.zone. In recent years, the www has become less prominent on sites… but we kept ours because that subdomain had so much authority with search engines. Until now! Moz has a great breakdown of changes with 301 Redirects that Google has announced which are helping search-centric sites
Simplifying your URL structure is a great way to optimize your site for a number of reasons. Long URLs are difficult to share with others, can get cut off in text editors and email editors, and complex URL folder structures can send the wrong signals to search engines on the importance of your content. If your site had two URLs: https://martech.zone/blog/category/search-engine-optimization/htaccess-folder-redirect-regex OR https://martech.zone/htaccess-folder-redirect-regex Which one would you think has provided the article with higher importance?