Analytics
Articles Tagged Analytics:
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Revolutionize Marketing with AI: A Strategic Roadmap
The digital age has drastically altered the marketing landscape. As the industry has shifted toward digital platforms, marketers now face the daunting task of managing an unprecedented volume of data, understanding rapidly changing consumer behaviors, and delivering personalized content at…
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Relo: It’s Time to Take the Guesswork Out of Sports Marketing Measurement
It’s the time of year for predictions-focused articles, and it doesn’t take great foresight to state that most will center on artificial intelligence ( AI ) to do the job smarter and quicker, and/or analytics that confirm that sponsorship buys…
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An Introductory Guide to Pinterest Metrics
Pinterest is a unique blend of a social network and a search engine, where over 459 million monthly active users discover new ideas, products, and inspirations. This platform transcends the traditional boundaries of social media, positioning itself as a tool…
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Your Open and Clicks of Your Email Campaign Aren’t Reliable or Accurate… Here’s Why (And What You Can Do About It)
When email marketers look to validate the performance of their emails, they do so with email opens, clicks of URLs , and conversions. However, obtaining reasonable or accurate open or click data from an ESP is becoming increasingly difficult. Yesterday,…
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Webtrends: Transform Your Web App Data into Actionable Insights with On-Premise Analytics
Web application developers and marketers face the relentless challenge of understanding user behavior, enhancing user experience, and optimizing their online presence. Data-driven decisions are vital, yet data collection and analysis complexity often become a stumbling block. Organizations, particularly in healthcare,…
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Storylane: Convert Visitors with Product Tours and Demos You Can Build in 10 Minutes
SaaS companies often grapple with showcasing their products effectively to potential customers. Creating product demos presents a myriad of challenges for SaaS companies. Anonymizing the user interface for privacy, incorporating call-outs to highlight key features, editing for a polished finish,…
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Mobile Mastery: Unleashing the Potential of Business Apps
In today's digital age, where smartphones have become an extension of our hands, the role of mobile applications in the business world has never been more vital. From simplifying daily tasks to revolutionizing customer engagement, business apps drive innovation and…
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Visual Quiz Builder: Build Interactive Quizzes to Drive Personalized Product Recommendations and Remarketing on Shopify
When new customers land on your Shopify store, they are often met with a vast array of products. While standard navigation and search functionalities serve their basic needs, they may not effectively guide customers to the products best suited for…
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What Does A Digital Marketer Do?
Digital marketing is a multifaceted domain that transcends traditional marketing tactics. It demands expertise in various digital channels and the ability to connect with the audience in the digital sphere. A digital marketer's role is to ensure the brand's message…
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Mobile Advertising in 2024: The Essential Guide
The average mobile user today is continually connected, tapping into a digital stream of information, entertainment, and social interaction at all times of the day. With the smartphone often being the last thing they see before they sleep and the…
