Analytics
Articles Tagged Analytics:
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Planable: Streamlining Content Workflows, Approvals, and Publishing for Marketing Teams
Content creation and management can often become cumbersome and have inefficiencies and miscommunications. This is particularly true for teams relying on traditional spreadsheets or basic task managers for content planning. Specifically, content teams have the following challenges: Time-Consuming Approvals: Getting…
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Sales Enablement Tips and Technology
The intertwining of marketing and sales funnels is reshaping how we approach business, especially in sales. The concept of sales enablement, which bridges the gap between marketing and sales while generating revenue, has become crucial. It's vital to align these…
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Why Your Marketing Videos Should Be Hosted on Vimeo
Like the rest of the world, I'm constantly pushing my clients to utilize video and incorporate YouTube into their overall content marketing strategies. While it's largely viewed as a free platform, companies are paying a price for only hosting their…
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Brightcove: A Versatile Streaming Solution for Diverse Businesses
Video content has become a pivotal element of business strategy. Brightcove emerges as a key player in this domain, offering advanced video hosting services and technology solutions. Recognized for its comprehensive range of products, Brightcove caters to large enterprises and…
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Big Cartel: Easy Online Stores for Artists and Creatives
Artists and creatives often find themselves at a crossroads: How do they effectively sell their work online without getting lost in the complexities of e-commerce? Big Cartel steps in as a simple and efficient platform, tailor-made for artists and creatives…
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What Is A Social Media Management System?
A Social Media Management System ( SMMS ) is a multifaceted tool designed to streamline and enhance an organization's social media presence across various platforms. This system is an organization's central social media interaction hub, not just a marketing platform.…
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Shor: The Linktree Alternative For Building Beautiful Rich Micro-Pages
If your social media profile link points to a single home page, you're likely losing out on engaging your social profile visitors. Linktrees are tools that aggregate multiple links into one page... typically aggregating several calls-to-action that may interest your…
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Mastering the 10 R’s To Maximize Your Corporate Blogging Strategy
Companies blog for several strategic reasons, which can play a pivotal role in their broader sales and marketing efforts: To Drive Traffic: Blogging increases a company's visibility on search engines. Regularly updated content indexed by search engines drives new visitors…
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TinyLetter: A Free, No Frills Email Newsletter Service
Log into any major email service provider ( ESP ) nowadays, and if you're not technically savvy, you'll probably pass out at the menus, features, functionality, jargon, and reporting. Sometimes, the magic of technology is when someone smart rethinks the…
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Zopto: B2B Lead Generation With AI-Powered Precision Using LinkedIn Sales Navigator
The challenge with lead generation has always been about efficiency and relevance—connecting with the right prospects at the right time. Finding a B2B lead generation ( leadgen ) tool that works seamlessly with LinkedIn Sales Navigator is like striking gold.…
