Api

Articles Tagged api:

  • Email Marketing & AutomationMailtimer: Increase email conversion rates with email timers

    Mailtimer: Boost Your Email Conversions with Eye-Catching Countdown Timers

    Marketers face the constant challenge of capturing their audience’s attention and driving conversions. With countless emails flooding inboxes daily, finding ways to stand out and encourage recipients to take action is crucial. Creating a sense of urgency for an email subscriber to take action effectively increases email click-through rates (CTR) and conversions (CR). And there’s no more effective element for…

  • E-commerce and RetailGelato: Scale Your Print-on-Demand (POD) E-commerce Business International

    Gelato: Scale Your Print-on-Demand Ecommerce Businesses Worldwide

    Scaling an ecommerce business presents numerous challenges, from managing inventory and production costs to efficiently serving customers around the globe. Entrepreneurs and established enterprises must navigate these hurdles to grow their online presence and bottom line successfully. Fortunately, advancements in print-on-demand technology offer a compelling solution. Gelato Gelato is the world’s largest print-on-demand (POD) network, enabling local production and shipping…

  • Artificial IntelligenceAda: Charbots vs Conversational AI Agents

    Why Brands Are Firing Basic Chatbots And Onboarding More Impactful Conversational Tools

    Today, nearly every brand’s website features a chatbot to support customer interactions. But just because chatbots are widespread doesn’t mean they provide the best possible customer experience (CX). Many scripted chatbots are clunky, unhelpful, difficult to navigate, or all of the above. Nearly three-quarters of consumers say chatbots aren’t able to handle complex questions and often provide inaccurate answers, while half…

  • Sales Enablement, Automation, and PerformanceVisitor Queue: Identify B2B Anonymous Visitors To Your Website

    Visitor Queue: Identify the Anonymous B2B Companies Visiting Your Site

    Businesses constantly seek ways to maximize their online presence and convert website visitors into valuable leads. However, with an average of 98% of website visitors leaving without making contact, companies are left wondering who these potential customers are and how to engage with them effectively. Visitor Queue can help increase revenue by 10-20% through personalization and visitor identification. Visitor Queue…

  • Customer Data PlatformsERP MarTech Stack Integration

    Unlocking the Power of ERP Integration in Your MarTech Stack

    Organizations constantly seek ways to streamline processes, improve efficiency, and gain a competitive edge. One of the most effective ways to achieve these goals is by integrating Enterprise Resource Planning (ERP) software into your Marketing Technology (MarTech) stack. Enterprise Resource Planning software is a comprehensive business management solution that combines various functions, such as finance, accounting, supply chain, manufacturing, human…

  • Advertising TechnologyMeta Ads Conversions API for Offline Retail Sales at POS for Facebook Ads

    Meta: Track The Impact of Facebook Ad Campaigns At Your Store With The Conversions API

    For businesses with physical retail locations, measuring the direct impact of online Meta ad campaigns on driving in-store sales can be challenging. Clicks and online conversions don’t tell the full story. That’s where the Conversions API comes in. The Conversions API lets businesses connect in-store point-of-sale (POS) systems and customer purchase data with Meta. This enables businesses to match customers’…

  • Content MarketingComposable Roadmap Book: Action Plan

    The Composable Roadmap is An Action Plan for Agility

    The ability to swiftly adapt and innovate is not just an advantage—it’s a necessity for survival and growth. We explore this in our latest book, The Composable Roadmap: An Action Plan for Agility in a Modern Digital Marketplace, now available. The concept of composability in business architecture advocates dismantling monolithic, rigid systems in favor of flexible, modular components. Why is…

  • Email Marketing & AutomationProduct Management and Customer Innovation

    Unlocking the Full Potential of Your Product With Customer Innovation

    Many years ago, I was a product manager over the API of an enterprise marketing platform. I sought feedback from customer service, developers, sales, marketing… and most importantly… our customers. While many people utilized our UI for the tasks that we focused on, I was almost always stunned at how innovative customers incorporated some amazing features. Specific to email, here…

  • Artificial IntelligenceImagga Image Recognition API with AI

    Imagga: An API for AI-Powered Image Recognition

    Developers face the challenge of efficiently analyzing and organizing vast amounts of visual content. From e-commerce platforms to social media apps, accurately tagging, categorizing, and recognizing images is crucial for enhancing user experience and driving engagement. However, manual image processing is time-consuming and prone to errors, hindering productivity and innovation. Imagga Imagga provides AI-powered, innovative, and cutting-edge APIs for image…

  • Content MarketingOptimizely One: Digital Experience Platform

    Optimizely: Empower Your Business with Comprehensive Digital Experience Solutions

    Businesses face numerous challenges when it comes to managing content, conducting experiments, and delivering seamless commerce experiences. Marketers, editors, and system administrators often struggle with fragmented workflows, limited insights, and time-consuming processes that hinder their ability to create exceptional digital experiences for their customers. Optimizely Optimizely is a powerful platform that offers a suite of integrated tools to streamline the…

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