Api
Articles Tagged api:
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Advertising Technology
Meta: Track The Impact of Facebook Ad Campaigns At Your Store With The Conversions API
For businesses with physical retail locations, measuring the direct impact of online Meta ad campaigns on driving in-store sales can be challenging. Clicks and online conversions don’t tell the full story. That’s where the Conversions API comes in. The Conversions API lets businesses connect in-store point-of-sale (POS) systems and customer purchase data with Meta. This enables businesses to match customers’…
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Content Marketing
The Composable Roadmap is An Action Plan for Agility
The ability to swiftly adapt and innovate is not just an advantage—it’s a necessity for survival and growth. We explore this in our latest book, The Composable Roadmap: An Action Plan for Agility in a Modern Digital Marketplace, now available. The concept of composability in business architecture advocates dismantling monolithic, rigid systems in favor of flexible, modular components. Why is…
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Email Marketing & Automation
Unlocking the Full Potential of Your Product With Customer Innovation
Many years ago, I was a product manager over the API of an enterprise marketing platform. I sought feedback from customer service, developers, sales, marketing… and most importantly… our customers. While many people utilized our UI for the tasks that we focused on, I was almost always stunned at how innovative customers incorporated some amazing features. Specific to email, here…
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Artificial Intelligence
Imagga: An API for AI-Powered Image Recognition
Developers face the challenge of efficiently analyzing and organizing vast amounts of visual content. From e-commerce platforms to social media apps, accurately tagging, categorizing, and recognizing images is crucial for enhancing user experience and driving engagement. However, manual image processing is time-consuming and prone to errors, hindering productivity and innovation. Imagga Imagga provides AI-powered, innovative, and cutting-edge APIs for image…
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Content Marketing
Optimizely: Empower Your Business with Comprehensive Digital Experience Solutions
Businesses face numerous challenges when it comes to managing content, conducting experiments, and delivering seamless commerce experiences. Marketers, editors, and system administrators often struggle with fragmented workflows, limited insights, and time-consuming processes that hinder their ability to create exceptional digital experiences for their customers. Optimizely Optimizely is a powerful platform that offers a suite of integrated tools to streamline the…
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Content Marketing
WordPress: Open A LiveChat Window By Clicking A Link or Button Using Elementor
One of our clients uses Elementor as their WordPress page builder. We’ve been helping them clean up their inbound marketing efforts over the last few months, minimizing the customizations they implemented and improving the systems’ communication—including analytics. The customer has LiveChat, a fantastic chat service with robust Google Analytics integration for every step of the chat process. LiveChat has a…
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Content Marketing
WordPress: Open A LiveChat Window By Clicking Any Link or Button With A Specific Class
We’ve been helping a client migrate their WordPress site to a new theme and clean up their inbound marketing efforts over the last few months, minimizing the customizations they implemented, and getting the systems communicating better – including with analytics. The customer has LiveChat, a fantastic chat service with robust Google Analytics integration for every step of the chat process.…
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Analytics & Testing
BlazeMeter: Level Up DevOps With AI-Powered QA and Testing
Delivering reliable software fast isn’t just a goal—it’s a mandate. But many DevOps teams are stuck juggling slow manual testing, scattered tools, and limited resources. With rising complexity across APIs, devices, and user expectations, how do you test everything and still ship on time? Blazemeter BlazeMeter by Perforce is built for this exact challenge. It’s an AI-powered continuous testing platform…
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Advertising Technology
Facebook Advertising Campaigns And Their Objectives
IMHO, brands must remember that Facebook (Meta) is not designed to help businesses grow organically—it is a pay-to-play platform that profits from acting as a toll road between brands and their potential customers. Even if your organization has grown an exceptional, engaged community, Meta is open to promoting your followers directly to your competitors… for a price. While organic reach…
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Email Marketing & Automation
Mailchimp: Streamlining Customer Communication with Transactional Emails (Formerly Mandrill)
Transactional emails are automated, one-to-one messages triggered by user actions or behaviors. Examples include welcome emails, password reset requests, order confirmations, order status updates, and shipping notifications. These emails are essential for maintaining customer communication and providing timely updates related to their interactions with a service or product. To comply with CAN-SPAM laws and best practices, transactional emails must: Not…
