Artificial Intelligence
Artificial intelligence acts as a catalyst for transformative growth. It empowers businesses to achieve hyper-personalization, automating routine tasks like lead qualification and campaign optimization, thus freeing professionals for strategic pursuits. AI’s ability to analyze vast datasets provides predictive insights into customer behavior, enabling proactive engagement and enhanced customer service through tools like chatbots. Furthermore, AI facilitates dynamic pricing and real-time campaign adjustments, ensuring maximum ROI and a competitive edge.
Ultimately, AI in marketing and sales translates to smarter decision-making, stronger customer relationships, and significant revenue growth. By transforming raw data into actionable intelligence, AI enables businesses to navigate the complexities of the modern market with unprecedented efficiency and precision.
Articles Tagged artificial intelligence:
- Content Marketing
Why AI Is Never Going to Replace Subject Matter Experts and How to Choose the Right SMEs
If you haven’t heard of OpenAI’s ChatGPT tool, you might be living under a rock. Here’s a little explainer: GPT stands for Generative Pre-Trained Transformer, and it’s a kind of language model that generates a prediction based on previous text, finding the next word in a sequence based on the words that have come before. Even if you haven’t spent…
- Customer Data Platforms
Bitskout: Build AI-Driven Automations To Read and Record Messages, Documents, Emails, and More
Decades ago, I worked as an analyst at a newspaper where we used to have old terminals that generated reports (via dot matrix printers) that had thousands of records that required entry in another system. Because the reports were generated, the pages were structured so that we could templatize and automate the reading of the reports and the insertion of…
- Marketing Tools
ClickUp: Marketing Project Management That’s Integrated With Your Martech Stack
One of the unique things about our digital transformation firm is that we’re vendor agnostic regarding the tools and implementations we are doing for clients. One area where this comes in handy is project management. If the client utilizes a specific platform, we’ll either sign up as users or they’ll provide us access and we’ll work to ensure the project…
- Content Marketing
Custom CMS Development: 4 Content Management Trends To Consider
As an enterprise grows, the volume of produced content also grows, requiring new technology tools to help handle the increasing business complexity. However, Only 25% of enterprises have the right technology for managing content across their organizations. Content Marketing Institute, Content Management & Strategy Survey At Itransition, we believe that developing a custom CMS tailored to an enterprise’s needs and…
- Marketing Tools
Fathom: Transcribe, Summarize, and Highlight Key Notes And Action Items From Your Zoom Meetings
Despite DK New Media being a Google Workspace client, not all of our clients want us to utilize Google Meet for our meetings. As a result, like most of our industry, we’ve turned to Zoom to be our tool of choice for meetings, recorded interviews, webinars, or even podcast recordings. Zoom has a robust third-party application program that extends the…
- Artificial Intelligence
The Art & Science of Improving the Customer Journey in 2023
Improving the customer journey requires constant attention as companies adjust their strategies to rapidly shifting consumer trends, buying habits, and economic conditions. Many retailers need to adjust their strategies more quickly… Up to 60 percent of potential sales are lost when customers express intent to purchase but ultimately fail to act. According to a study of more than 2.5 million recorded sales…
- E-commerce and Retail
Bloomreach: Empowering E-commerce Marketers to Drive More Results with Less Complexity
The past few years have seen e-commerce accelerate at breakneck speed. And while that growth has evened out as of late, the potential of e-commerce has hardly reached its limit. Over two billion people made online purchases in 2022, and those numbers will only continue to increase in the coming year. Yet this poses a challenge for marketers, who not…
- Artificial Intelligence
What’s the Difference Between AI and Machine Learning?
Terms like Artificial Intelligence (AI) and Machine Learning (ML) are no longer reserved for data scientists or Silicon Valley insiders. They’ve entered boardrooms, marketing strategies, customer service workflows, and sales dashboards. But while these technologies are often mentioned in the same breath, they are not the same. Understanding the distinction between AI and ML—and how each can be applied—can help…
- Artificial Intelligence
How Artificial Intelligence Is Transforming Sales Enablement
Sales enablement is a holistic process that follows sales development from lead to close. It identifies critical points along the sales journey, builds client trust and product knowledge, and enhances the decision-making process. In the past few years, as artificial intelligence (AI) has improved, data-driven AI has become an integral part of sales enablement. The use of data-driven AI enables…
- Analytics & Testing
Tidio: Multichannel Live Chat and Chatbots For Your Online Store Or Website
As a small business, one challenge that I have is attempting to respond to all inbound requests across my site, my social media accounts, and my email accounts. In order to effectively manage these requests, your company must centralize these communications so that you can measure each channel’s impact as well as optimize your messaging and prequalification process. When chatbots…
