As Associate Director of Paid Search for Acronym, Mike is an expert digital media marketer, and strategist for paid search campaigns. He brings five years of experience in search engine marketing experience and has created and managed campaign budgets in excess of $10M+. Mike has coordinated and led the execution of strategic SEM campaigns and creative development, aligning with the Client’s business goals, working extensively across multiple management platforms, including Search 360, Google Ads Editor, and Microsoft Ad Editor. George earned his Bachelor of Science in Marketing from Pennsylvania State University.
- Advertising Technology Mike JonesMonday, April 24, 202363
How to Maximize the Impact of Google’s Performance Max (PMax) Features
Google is rolling out several new methods to enhance and demonstrate the incremental value of Performance Max (PMax) campaigns. Google Performance Max is a campaign type that helps advertisers maximize their reach and meet customers across various channels, including YouTube, Search, and Discover. It allows advertisers to access new inventory, formats, and audiences. Key features of Performance Max campaigns include:…