Reading Time: 3 minutes If you asked most people where they find their audience, you’ll often get a very narrow response. Most advertising and marketing activity is associated with the vendor selection of the buyer’s journey… but is that already too late? If you’re a digital transformation consultation firm; for example, you may fill out all the details in a spreadsheet by only viewing your current prospects and limiting yourself to the strategies you’re proficient at. You might do
The Six Stages of the B2B Buyer’s Journey
Reading Time: 5 minutes There’s been a lot of articles on buyer’s journeys over the last few years and how businesses need to digitally transform to accommodate the changes in buyer behavior. The phases that a buyer walks through are a critical aspect of your overall sales and marketing strategy to ensure that you’re providing the information to prospects or customers where and when they’re looking for it. In Gartner’s CSO update, they do a fantastic job of segmenting
Outsourcing B2B Lead Generation 2021: Top 10 Reasons to Love Outbound
Reading Time: 8 minutes If you’re involved in any B2B organization, you’ll be quick to learn that lead generation is an essential part of doing business. In fact: 62% of B2B professionals said that increasing their lead volume is the top priority. Demand Gen Report However, it’s not always easy to generate enough leads to guarantee a quick return on investment (ROI)—or any profitability, for that matter. A whopping 68% of businesses reported struggling with lead generation, and another
4 Ways Machine Learning Is Enhancing Social Media Marketing
Reading Time: 5 minutes With more people being involved in online social networking every day, social media have become an indispensable part of marketing strategies for businesses of all kinds. There were 4.388 billion internet users worldwide in 2019, and 79% of them were active social users. Global State of Digital Report When used strategically, social media marketing can contribute to a company’s revenue, engagement, and awareness, but simply being on social media does not mean making use of
5 Reasons for B2B Marketers to Incorporate Bots In Their Digital Marketing Strategy
Reading Time: 6 minutes The internet conveniently describes bots to be software applications that run automated tasks for companies over the internet. Bots have been around for quite some time now, and have evolved from what they first used to be. Bots are now tasked with carrying out a wide array of tasks for a diverse list of industries. Regardless of whether we are aware of the change or not, bots are an integral part of the marketing mix currently. Bots