Crunchbase Enterprise for Salesforce: Identify, Import, and Synchronize B2B Prospect Data

Companies all over the globe leverage Crunchbase data to enrich their business prospect database, ensure good data hygiene, and provide their sales teams access to the company information they need to spot opportunities. Crunchbase has launched a new Salesforce integration for all Crunchbase users that will enable individuals and small sales teams to quickly discover and activate on high-quality prospects. This update comes at an especially critical time for salespeople – with 80% of companies

Harness Unprecedented Times to Reshape How We Work

There has been so much change to the way we work in recent months that some of us might not immediately realize the kinds of innovations that were already gaining steam before the global pandemic struck. As marketers, workplace technology continues to bring us closer as a team so we can serve our customers in these stressful times, even while we navigate challenges in our own lives. It’s important to be honest with customers, as

The Future of B2B Sales: Blending Inside & Outside Teams

The COVID-19 pandemic set off rippling repercussions throughout the B2B landscape, perhaps most significantly around how transactions are taking place. Certainly, the impact to consumer purchasing has been immense, but what about business to business? According to The B2B Future Shopper Report 2020, a mere 20% of customers buy directly from sales reps, down from 56% in the year prior. Certainly, the influence of Amazon Business is significant, yet 45% of survey respondents reported that buying

The Two Most Effective Tools for Successful B2B Lead Generation

Choose customer empathy and customer experience as an important ingredient of your strategy and you might as well have already found the missing piece that can now complete the lead generation puzzle!

5 SaaS Customer Success Best Practices

Gone are the days when the customer success teams toiled with unlimited calls and clients to handle. Because now is the time to churn less and receive more in terms of customer success. All you need is some smart strategies, and perhaps some help from a SaaS application development company. But, even before that, all comes down to knowing the right practices for customer success. But first, are you sure you are aware of the term. Let’s

How To Know Your B2B Customers With Machine Learning

B2C firms are considered as the front-runners in customer analytics initiatives. Various channels like e-commerce, social media, and mobile commerce have enabled such businesses to sculpt marketing and offer excellent customer services. Especially, extensive data and advanced analytics via machine learning procedures have enabled B2C strategists to better recognize consumer behavior and their activities through online systems.  Machine learning also offers an emerging capability to obtain insights on business customers. However, adoption by B2B firms