After several months in the making, Plezi, a SaaS marketing automation software provider, is launching its new product in public beta, Plezi One. This free and intuitive tool helps small and medium-sized B2B companies transform their corporate website into a lead generation site. Find out how it works below. Today, 69% of companies with a website are trying to develop their visibility through various channels such as advertising or social networks. However, 60% of them
Why Buyers Are Underwhelmed by B2B E-Commerce Personalization (And How To Fix It)
Customer experience has long been, and continues to be, a top priority for B2B businesses on their journey toward digital transformation. As part of this shift toward digital, B2B organizations face a complex challenge: the need to ensure both consistency and quality across the online and offline purchase experiences. Yet, despite organizations’ best efforts and sizable investments in digital and e-commerce, buyers themselves remain less than impressed with their online purchase journeys. According to recent
Clearbit: Using Real-Time Intelligence To Personalize And Optimize Your B2B Website
Digital marketers focus much of their energy on driving traffic back to their website. They invest in advertisements on social media and other mediums, develop helpful content to drive inbound leads, and optimize their website so it ranks higher in Google searches. Yet, many don’t realize that, despite their best efforts, they are massively under-utilizing their website. Sure, increasing site traffic is an important part of an overall marketing strategy, but it won’t mean much
Salesflare: The CRM for Small Businesses And Sales Teams Selling B2B
If you’ve spoken to any sales leader, implementation of a customer relationship management (CRM) platform is a must… and typically also a headache. The benefits of a CRM far outweigh the investment and challenges, though, when the product is easy to use (or customized to your process) and your sales team sees the value and adopts and leverages the technology. As with most sales tools, there’s a huge difference in the features needed for a
ZoomInfo: Accelerate Your B2B Pipeline With Company Data as a Service (DaaS)
If you’re selling to businesses, you know how difficult it is to find prospective companies and track down the decision-makers there… let alone understand their intent to actually purchase. B2B sales superstars are some amazing sleuths, making call after call to internal and external contacts they’ve built relationships with to identify the right people at the right companies – at the right time. ZoomInfo has built the leading worldwide Data as a Service (DaaS) platform
