B2b
Articles Tagged b2b:
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Sales and Marketing Training
Legal Templates: Should You or Your Business Use or Sign Non-Disclosure Agreements (NDAs)?
Non-Disclosure Agreements (NDAs) are a staple in the business world, protecting confidential information from unauthorized disclosure. Organizations use NDAs to safeguard proprietary data, trade secrets, and strategic plans when dealing with employees, contractors, or other businesses. While NDAs provide legal protection, their enforceability varies depending on jurisdiction, scope, and fairness. In marketing, NDAs protect proprietary strategies, campaign plans, customer data,…
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Sales Enablement, Automation, and Performance
Driving Sales Success: Proven Tactics and Technologies to Increase Sales in 2025
Increasing sales in today’s competitive marketplace is a multifaceted challenge that requires companies to blend time-tested sales techniques with modern technological advancements. Both business-to-business (B2B) and business-to-consumer (B2C) organizations share the goal of driving revenue growth and building long-term customer relationships. Yet, their sales cycles, customer expectations, and strategic priorities differ. This comprehensive article explores the various sales strategies, methods…
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Sales and Marketing Training
5 Crucial Questions to Answer During Your Go-to-Market Testing Phase
Most business leaders already know that a strong go-to-market (GTM) strategy is essential when launching a new company, service, or product. Approximately 85% of companies say their GTM strategies help them boost revenue and sales. Gartner But how do you know if your go-to-market strategy is actually going to work? One option is to use go-to-market interview questions to make…
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Sales Enablement, Automation, and Performance
8 Steps to Generate Leads for B2B Companies
Generating leads doesn’t have to be complicated. With the right steps, B2B companies can find and connect with the right clients quickly and effectively. Table of ContentsKnow Exactly Who You’re TargetingUse Multiple ChannelsMake It PersonalDo Your HomeworkEnsure Emails Get DeliveredKeep ImprovingBook Meetings with Interested LeadsBuild Real Relationships Need a quick guide on the B2B lead generation (leadgen) essentials? Here’s what…