B2b
Articles Tagged b2b:
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How to Write a B2B Case Study That Builds Trust and Drives Action
In B2B marketing, case studies are among the most powerful tools for building credibility, establishing expertise, and influencing buying decisions. Yet, many companies sabotage their efforts by stretching the truth, cherry-picking exceptional results, or focusing too much on themselves. The…
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How Much Are Businesses Investing In Content Marketing (With AI) in 2025?
Content marketing remains a vital strategy for engaging audiences, building brand equity, and driving growth. In 2025, businesses ramp up investments, propelled by soaring content production demands and the widespread adoption of generative AI ( GenAI ). Content Marketing Industry…
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The Top Online Marketing Activities for Solopreneurs, Small, and Medium-Sized Businesses in 2025
Running a small or medium-sized business ( SMB ) comes with unique challenges—limited budgets, small teams, and the constant pressure to stand out in a crowded digital landscape. Online marketing offers a cost-effective way to reach customers, build brand awareness,…
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B2B Lead Scoring: From Rules-Based Models to Predictive Intelligence
In B2B marketing and sales, not all leads are created equal, and treating them as such wastes time and resources. That’s where lead scoring comes in. Lead scoring is a methodology for ranking prospects based on their potential value to…
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B2B Lead Generation Software: Features, Benefits, and Best Practices
In the competitive world of B2B sales, finding and converting high-quality leads is crucial for business growth. To streamline this process, companies rely on B2B Lead Generation Software —a powerful tool that automates lead identification, tracking, and nurturing. By leveraging…
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Adobe Express: Empowering Organizations with Scalable, AI-Generated, On-Brand Content Creation
I had the opportunity to walk through a demo of Adobe Express with the product's Head of B2B Product Marketing, Pierre Tapia , at Adobe Summit, and I was amazed at the platform's robust capabilities. Adobe Express is the perfect…
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Best Practices for B2B and B2C Email List Maintenance
Email marketing remains one of the most effective channels for B2B and B2C companies, but its success heavily depends on maintaining a clean and engaged list. Poor list hygiene can significantly lead to lower engagement rates, increased spam complaints, and…
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The Expanding Blockchain Frontier: A Marketer’s Roadmap
The blockchain industry has transformed from a niche concept into a multi-billion-dollar global market, with applications spanning finance, supply chain management, gaming, and digital identity. Once primarily associated with Bitcoin and cryptocurrency, blockchain underpins an expanding ecosystem of decentralized applications,…
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Legal Templates: Should You or Your Business Use or Sign Non-Disclosure Agreements (NDAs)?
Non-Disclosure Agreements ( NDAs ) are a staple in the business world, protecting confidential information from unauthorized disclosure. Organizations use NDAs to safeguard proprietary data, trade secrets, and strategic plans when dealing with employees, contractors, or other businesses. While NDAs…
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Top-5 B2B AdTech Marketing Trends to Watch in 2025
Projections don't always come true, but monitoring trends can help you prepare for various future scenarios (except maybe for black swans). In this article, you’ll find the top five AdTech developments influencing B2B marketing this year and insights on staying…
