When’s the last time that you’ve retooled your email program to ensure your email lists are properly segmented and subscribers are getting the information that they want? So many marketers are attentive only to large subscriber counts… smaller email lists and targeted content always outperform mass media.
Here’s the perfect maintenance email, received from WebTrends:
The topics are nicely segmented and updating my preferences was only a single click. If you can capture subscribers’ preferences for how often they’d like to be contacted – even better (as it happens, daily, weekly, monthly, quarterly). It makes for more difficult content production and email scheduling, but happier subscribers!
After you clean up and segment your email list, you’ll find more engaged statistics with increased click-throughs and conversions.