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Articles Tagged bot:
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How I Finally Blocked China and Singapore Bot Traffic Using Cloudflare
For the last few months, there has been a noticeable uptick in public conversations across webmaster forums, hosting communities, and security channels about aggressive bot traffic originating from China and Singapore. I can confirm this firsthand. What began for me…
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Conversational Business Intelligence: The New Era of Measurement Analysis
For years, marketers and business analysts have struggled with a frustrating gap in data analysis: they have more data than ever, but less clarity. The problem doesn’t come from the data itself; it comes from the interface between the user…
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Bunny Shield: Stop Attacks in Their Tracks With This Bunny CDN Upgrade
If you’ve ever watched your website get pummeled by traffic from overseas bots, you know the helpless feeling that comes with it. For many publishers, an unexpected surge in requests isn’t growth... It’s an attack. At Martech Zone , we…
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Improvado: Unify 500+ Data Sources and Maximize Your ROAS with Automated Marketing Reporting
Making sense of fragmented data across dozens of platforms is one of the most frustrating challenges for marketing teams today. Reports are inconsistent, dashboards are bloated with vanity metrics, and strategic decisions are often delayed due to siloed insights. Teams…
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AI in Marketing: Examples and Impact
Artificial Intelligence ( AI ) has transformed numerous industries, with marketing being one of the most significantly impacted. The integration of AI in marketing examples demonstrates how businesses can leverage machine learning and automation to analyze consumer behavior, optimize campaigns,…
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What Is A Chatbot? The Evolution from Simple Scripts to Sophisticated AI
A chatbot is a computer program designed to simulate conversation with human users, particularly over digital channels. While today's chatbots leverage advanced artificial intelligence ( AI ) and natural language processing ( NLP ), their journey from simple pattern-matching systems…
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Google Analytics: See What’s Happening on Your Site Right Now With Real-Time Reports
Google Analytics 4 real-time reporting is often treated as a curiosity rather than a strategic tool. Many marketers glance at it, see a few active users, and move on. That is a mistake. When used intentionally, GA4 real-time reports provide…
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Freshchat: Boost Your Sales with Real-Time and AI-Powered Visitor Conversations via Chat
Businesses face the challenge of meaningfully engaging potential customers. Prospects expect fast responses, personalized interactions, and seamless experiences across the platforms they already use. The need for real-time, conversational engagement has never been more critical for converting leads into loyal…
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Combatting Fraudulent Bots: Essential Strategies for Business Protection
As fraudulent attacks become more nuanced and disruptive, bot detection has become an ongoing challenge for global business. Simply put, bot detection refers to identifying and distinguishing real people from non-human users. Not all bots are bad, but when used…
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Why Brands Are Firing Basic Chatbots And Onboarding More Impactful Conversational Tools
Today, nearly every brand’s website features a chatbot to support customer interactions. But just because chatbots are widespread doesn’t mean they provide the best possible customer experience ( CX ). Many scripted chatbots are clunky, unhelpful, difficult to navigate, or all…
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