Marketing Challenges – And Solutions – for 2021

Reading Time: 4 minutes Last year was a bumpy ride for marketers, forcing businesses in nearly every sector to pivot or even replace entire strategies in the face of unfathomable circumstances. For many, the most notable change was the impact of social distancing and sheltering in place, which created a huge spike in online shopping activity, even in industries where ecommerce was not previously as pronounced. This shift resulted in a crowded digital landscape, with more organizations vying for consumer

5 Essential Features to Look for in an Online Form Building Platform

Reading Time: 4 minutes If you’re looking for an easy, efficient, and secure way to collect the information you need from your clients, volunteers, or prospects, chances are that an online form builder can increase your productivity exponentially. By implementing an online form builder at your organization, you’ll be able to forgo time-consuming manual processes and save ample time, money, and resources. However, there are several tools out there to choose from, and not all online form builders are created equal.

The Identity Puzzle in Customer Data Management

Reading Time: 4 minutes The Consumer Identity Crisis In Hindu mythology, Ravana, the great scholar and demon king, has ten heads, symbolizing his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, thus must go below Ravana’s heads and aim the arrow at his solitary heart to slay him for good. In modern times, the consumer is a bit like Ravana, not in terms of his