Cpc
Articles Tagged cpc:
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Rethinking B2B Marketing Outreach? Here’s How to Pick Winning Campaigns
As marketers adjust campaigns to respond to the economic fallout from COVID-19 , it’s more important than ever to know how to pick winners. Revenue-focused metrics let you allocate spend effectively. It’s jarring but true: the marketing strategies companies started…
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Artificial Intelligence and Its Expanding Impact on Paid Media
This year, I set out on two ambitious learning journeys. One centered on deepening my understanding of artificial intelligence (AI) in marketing, and the other explored the evolution of native advertising. What began as curiosity led to extensive research into…