Analytics & Testing, Customer Relationship Management, Sales Enablement

4 Revelations You Can Uncover with Salesforce Data

They say a CRM is only as useful as the data in it. Millions of marketers use Salesforce, but few have a solid understanding of the data that they are pulling, what metrics to measure, where it comes from, and how much they can trust it. As marketing continues to become more data-driven, this amplifies the need to understand what is happening behind-the-scenes with Salesforce, as well as other tools. Here are four reasons why marketers need to know their data inside and out, and the keys to understanding that data. Track lead volume through your funnel Lead volume is