Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins

Reading Time: 3 minutes Digital transformation accelerated in 2020 because it had to. The pandemic made social distancing protocols necessary and revved up online product research and buying for businesses and consumers alike. Companies that didn’t already have a robust digital presence were forced to develop one quickly, and business leaders moved to capitalize on the torrent of data digital interactions created. This was true in the B2B and B2C space: The pandemic may have fast-forwarded digital transformation roadmaps

Rethinking B2B Marketing Outreach? Here’s How to Pick Winning Campaigns

Reading Time: 3 minutes As marketers adjust campaigns to respond to the economic fallout from COVID-19, it’s more important than ever to know how to pick winners. Revenue-focused metrics let you allocate spend effectively.

In 2018, Data Will Fuel the Emerging Insights Economy

Reading Time: 3 minutes The prospect of artificial intelligence (AI) changing everything generated considerable buzz in marketing circles in 2017, and that will continue in 2018 and the years ahead. Innovations like Salesforce Einstein, the first comprehensive AI for CRM, will give sales professionals unprecedented insights into customer needs, help support agents solve problems before customers even perceive them and let marketing personalize experiences to a degree that wasn’t possible before. These developments are the leading edge of a

4 Revelations You Can Uncover with Salesforce Data

Reading Time: 2 minutes They say a CRM is only as useful as the data in it. Millions of marketers use Salesforce, but few have a solid understanding of the data that they are pulling, what metrics to measure, where it comes from, and how much they can trust it. As marketing continues to become more data-driven, this amplifies the need to understand what is happening behind-the-scenes with Salesforce, as well as other tools. Here are four reasons why