Bonnie Crater's Articles on Martech Zone

Total articles: 4

Bonnie Crater

Bonnie Crater is the President & CEO of Full Circle Insights. Prior to joining Full Circle Insights, Bonnie Crater was vice president of marketing for VoiceObjects and Realization. Bonnie also held vice president and senior vice president roles at Genesys, Netscape, Network Computer Inc., salesforce.com, and Stratify. A ten-year veteran of Oracle Corporation and its various subsidiaries, Bonnie was vice president, Compaq Products Division and vice president, Workgroup Products Division.

Bonnie CraterJan 20, 2021

Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins

Digital transformation accelerated in 2020 because it had to. The pandemic made social distancing protocols necessary and revved up online product research and buying for businesses and consumers alike. Companies that didn't already have a robust digital presence were forced…
Bonnie CraterMay 19, 2020

Rethinking B2B Marketing Outreach? Here’s How to Pick Winning Campaigns

As marketers adjust campaigns to respond to the economic fallout from COVID-19 , it’s more important than ever to know how to pick winners. Revenue-focused metrics let you allocate spend effectively. It’s jarring but true: the marketing strategies companies started…
Bonnie CraterFeb 11, 2019

Full Circle Insights: Funnel Metrics and Attribution for Salesforce

At most companies, marketing and sales don’t operate on a level playing field. B2B sales operations have CRM systems like Salesforce to measure performance, including overall company metrics and the granular details of team and individual performance. Since the CRM…
Bonnie CraterAug 18, 2015

4 Revelations You Can Uncover with Salesforce Customer Relationship Data

They say a CRM is only as useful as the data in it. Millions of marketers use Salesforce , but few have a solid understanding of the data they are pulling, what metrics to measure, where it comes from, and…

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