Reading Time: 3 minutes Digital transformation accelerated in 2020 because it had to. The pandemic made social distancing protocols necessary and revved up online product research and buying for businesses and consumers alike. Companies that didn’t already have a robust digital presence were forced to develop one quickly, and business leaders moved to capitalize on the torrent of data digital interactions created. This was true in the B2B and B2C space: The pandemic may have fast-forwarded digital transformation roadmaps
Reading Time: 3 minutes As marketers adjust campaigns to respond to the economic fallout from COVID-19, it’s more important than ever to know how to pick winners. Revenue-focused metrics let you allocate spend effectively.
Reading Time: 4 minutes At most companies, marketing and sales don’t operate on a level playing field. B2B sales operations have CRM systems like Salesforce to measure performance, including overall company metrics and the granular details of team and individual performance. Since the CRM system functions as the de facto system of record for revenue in most companies, the sales team has data that is credible in the C-suite. Marketing teams use various martech solutions to automate campaigns and
Reading Time: 3 minutes The prospect of artificial intelligence (AI) changing everything generated considerable buzz in marketing circles in 2017, and that will continue in 2018 and the years ahead. Innovations like Salesforce Einstein, the first comprehensive AI for CRM, will give sales professionals unprecedented insights into customer needs, help support agents solve problems before customers even perceive them and let marketing personalize experiences to a degree that wasn’t possible before. These developments are the leading edge of a
Reading Time: 2 minutes They say a CRM is only as useful as the data in it. Millions of marketers use Salesforce, but few have a solid understanding of the data that they are pulling, what metrics to measure, where it comes from, and how much they can trust it. As marketing continues to become more data-driven, this amplifies the need to understand what is happening behind-the-scenes with Salesforce, as well as other tools. Here are four reasons why