Customer Journey
Articles Tagged customer journey:
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Customer Data Platforms
Survey Strategies: 5 Ways Customer Feedback Transforms Into Actionable Insights
Surveys have long been a staple of market research. Still, today they’re more than just a checkbox on a strategic to-do list—they’re one of the most powerful tools marketers, product teams, and customer experience leaders can use to gather real-time intelligence and drive informed decisions. As businesses increasingly rely on data to tailor their messaging, optimize offerings, and personalize customer…
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E-commerce and Retail
Building High-Value Pipelines: How High-Ticket Ecommerce Merchants Win with Personalized Retargeting
High-ticket ecommerce faces a fundamental challenge that most conversion optimization advice ignores: the customer journey operates on entirely different timelines and decision-making processes than typical online shopping. When someone purchases a $50 sweater, they might decide in minutes. When they’re considering a $5,000 home gym setup or $15,000 luxury watch, the journey spans weeks or months, involves multiple stakeholders, and…
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Analytics & Testing
Observation: Top 5 Online Marketing Mistakes in 2025
Marketers have more data, more channels, and more tools than ever before; yet, many still fall into critical traps that prevent campaigns from reaching their full potential. The landscape has undergone a fundamental shift over the past decade—organic reach is in steep decline, AI-generated content is raising audience expectations, and customer journeys are becoming increasingly complex and non-linear. Below are…
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Social Media & Influencer Marketing
The New Blueprint For Social Media Marketing Strategies in 2025
Social media has undergone a seismic shift in the last decade. What began as an open, democratic environment where brands could authentically engage with their audiences has transformed into a complex, often expensive landscape dominated by algorithms, advertising, AI-driven content, and competitive bidding. For today’s businesses, especially those seeking to drive tangible results throughout the entire customer journey, rethinking their…
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Customer Data Platforms
How to Set Up an Effective Account-Based Marketing (ABM) Program in 2025
Account-based marketing (ABM) is no longer just a high-touch sales tactic—it’s now a strategic growth engine that leverages artificial intelligence (AI), real-time intent data, multi-touch attribution, and orchestrated customer experiences. While the core philosophy of ABM—treating high-value accounts as markets of one—remains unchanged, the infrastructure, intelligence, and activation strategies supporting it have evolved dramatically. ABM provides a lift across several…
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Sales Enablement, Automation, and Performance
Turning Clicks Into Customers: It’s Time to Rethink Your Lead-Gen Process
Lead generation (LeadGen) pipelines can look flashy on a dashboard, but close rates will ultimately expose every weakness. When only a handful of those contacts turn into paying customers, the issue is rarely marketing volume or sales hustle; it’s a loose definition of what a real lead is. Tightening that definition requires discipline and the smart use of automation, CRM…
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Event Marketing
The Events Calendar: Turn Events Into Content That Converts on WordPress
Events offer something rare: a real, human connection. Whether virtual, in-person, or hybrid, events create moments of interaction that move prospects down the funnel faster than any ad or email ever could. But hosting events is only part of the story — what separates savvy marketers from the rest is how they use those events to generate and convert leads.…
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Artificial Intelligence
Engagement is a Two-Way Street: Using Conversational Customer Experiences to Build Customer-Brand Relationships
The relationship between brands and their audiences has long been a one-way street – brands, using catchy billboards, quirky TV commercials, or even the antiquated newspaper ads, talked at us, not to us. Tech advancements have made it possible for these relationships to become more interactive, thanks to the rise of social media, new consumer devices, and, of course, continued…
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Analytics & Testing
Ruler Analytics: Connect Revenue to Marketing with Closed-Loop Attribution
Most marketers are flying blind when it comes to proving the real impact of their efforts. The disconnect between lead generation and sales makes it difficult to know what’s working and what’s wasting your budget. That’s where closed-loop analytics comes in—providing the missing link between marketing activity and revenue outcomes. What is Marketing Attribution? Marketing attribution is the process of…
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Content Marketing
6 Compelling Content Roles Your Content Library Should Have To Align with Audience Intent
Compelling content begins with understanding the customer journey. From initial awareness to final decision-making and retention, each stage demands a different kind of conversation. Content isn’t just a broadcast tool—it’s a pathfinder that helps users discover, evaluate, and commit. High-performing content aligns with these journey stages, offering relevant insights and calls-to-action that move prospects forward. When crafted with strategic intent,…
