Customer Retention
Articles Tagged customer retention:
-
Sales and Marketing Training
B2B Marketing Strategies By Sales Funnel Stage
B2B marketing and sales interactions can be visualized as a funnel, guiding prospects from initial discovery of a solution to becoming loyal customers. Each stage—Awareness, Consideration, Decision, Purchase, Retention, and Expansion—plays a distinct role in addressing buyer needs. Table of ContentsOverview: The B2B Sales FunnelAwareness StageConsideration StageDecision StagePurchase StageRetention StageExpansion StageAdditional Tips Overview: The B2B Sales Funnel The B2B sales…
-
Social Media & Influencer Marketing
Comprehensive Guide to Leveraging Social Media for B2B Marketing and Sales in 2025
In 2025, social media is no longer confined to branding or awareness—it now drives customer acquisition, fuels industry leadership, supports talent recruitment, and strengthens partner ecosystems. The most successful B2B organizations no longer view social media as a marketing silo but as a multi-functional business asset that supports every stage of the enterprise growth journey. Table of ContentsStrategic Pillars of…
-
Content Marketing
How to Write a B2B Case Study That Builds Trust and Drives Action
In B2B marketing, case studies are among the most powerful tools for building credibility, establishing expertise, and influencing buying decisions. Yet, many companies sabotage their efforts by stretching the truth, cherry-picking exceptional results, or focusing too much on themselves. The result? A piece that reads more like an infomercial than a business proof point. A great case study isn’t about…
-
Analytics & Testing
Measuring and Responding to Customer Service KPIs: Balancing Efficiency with Customer Satisfaction
Effective customer service is at the core of a successful business, and tracking the right key performance indicators (KPIs) is essential for evaluating performance. However, the pursuit of one metric over another can sometimes lead to unintended consequences that negatively affect customer experience. By striking the right balance between various KPIs, companies can improve their customer service operations while maintaining…
-
Sales and Marketing Training
The Top Online Marketing Activities for Solopreneurs, Small, and Medium-Sized Businesses in 2025
Running a small or medium-sized business (SMB) comes with unique challenges—limited budgets, small teams, and the constant pressure to stand out in a crowded digital landscape. Online marketing offers a cost-effective way to reach customers, build brand awareness, and drive sales. Still, the approach varies depending on the business size and whether it operates in a business-to-business (B2B) or business-to-consumer…
-
E-commerce and Retail
Product Marketing: Unboxing Is The Overlooked Touchpoint That Can Transform Customer Loyalty
Some of you may roll your eyes at this, but the first time I saw impressive product packaging was when a good friend bought an Apple TV for me. It was the first Apple device I ever received, and the experience most likely led me to the dozens of Apple products I have now. One of the more amazing unboxing…
-
Mobile Marketing, Messaging, and Apps
SMS API: The Impact of Text Messaging Engagement on Customer Experience
An SMS API is a powerful tool that helps businesses integrate text messaging services into their applications. What are the benefits? The option to send and receive messages directly through application programming interfaces opens up a range of convenient communications with customers—and not only convenient but also effective! With SMS technology, businesses can easily automate notifications, improve customer support, and…
-
Sales Enablement, Automation, and Performance
DashClicks: The Ultimate Business Software for Lead Generation and Conversion
Without the right tools, acquiring, converting, and maintaining customers can be an overwhelming challenge. Businesses need seamless solutions to generate leads, convert them into customers, and sustain long-term relationships. DashClicks offers an all-in-one software platform that simplifies marketing, sales, and customer management, helping businesses scale efficiently. DashClicks DashClicks is a powerful, easy-to-use business software designed to streamline lead generation, automate…
-
Sales and Marketing Training
Goodhart’s Law: When Marketing Is Not About “Making Money”
If two words in this industry make me groan and walk away, it’s the phrase making money. Marketing technology has advanced extraordinarily, giving brands unprecedented tools to target, engage, and convert customers more efficiently than ever. AI-driven analytics, hyper-personalized messaging, and automated customer journeys can guide prospects seamlessly from awareness to purchase with remarkable precision. But as marketing becomes more effective…
-
Social Media & Influencer Marketing
Building True Communities: Why Brands Get It Wrong
The idea of community has become a buzzword among marketers and businesses. Brands, eager to harness the power of collective engagement, often rush to create communities around their products. However, many make a critical mistake: they attempt to center their communities around the brand itself rather than the shared problems, beliefs, hobbies, or skills that genuinely bring people together. This…
