Cwv
Articles Tagged cwv:
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Search Engine Optimization Haters
The argument against SEO has barely changed over the past 15 years. Make something great, tell people, repeat. If the traffic doesn't come, the work wasn't good enough. Hiring someone to improve how you show up in search is treated…
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HandBrake: How to Compress Large Video Files Into Fast Web Backgrounds
Nothing communicates energy on a landing page like motion. A short aerial clip playing behind a hero headline can do more for a brand in three seconds than a paragraph of copy, which is why background video has become a…
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The Prompt Loop: Perfect PageSpeed Scores on WordPress Without Moving a Pixel Using AI
There is a special kind of pressure that comes from publishing research about page speed. Put a number on how slow everyone else is, and you have volunteered your own site as the first thing every skeptic tests. Earlier this…
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How I Built a RAG Assistant for Martech Zone With Cloudflare Workers, Vectorize, and GPT-OSS-120b, for a Multilingual Chatbot
Update: After some testing, I've swapped Llama 3.3 70B for gpt-oss-120b and I'm getting some better results. For years, I've watched AI chat interfaces land on sites with mixed results. Most are either a thin wrapper around a generic LLM…
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Taming WordPress: How I Cut Stack Costs With $1,632 Net Annual Savings While Achieving a 99 PageSpeed Score using Claude Code
For nearly twenty years, maintaining a high-traffic web presence has meant constantly outrunning the slow accumulation of digital debris. What starts as a series of quick feature trials and minor design tweaks inevitably hardens into systemic technical debt, burying application…
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The Five Pillars of Omnichannel Marketing in an AI Visibility Age
The acronym changes every few months. SEO became GEO became AEO became LLMO. The vendors selling courses and audits change with it. What rarely changes is the shallowness of the underlying conversation. Much of the generative engine optimization advice circulating…
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Demystifying Core Web Vitals Data Freshness and Reporting Lag
Speed is no longer just a technical luxury but a fundamental pillar of search engine optimization. However, the path to a passing score in Google Search Console is often paved with confusion. Many developers and site owners find themselves trapped…
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How Much Revenue Could You Generate By Ranking #1 in Organic Search Results?
Most SEO conversations end with a ranking goal. Very few begin with a dollar figure attached. This calculator changes that. Enter your keyword's monthly search volume, your current position, your average transaction value, and your estimated conversion rate, and the…
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What is SEO? Search Engine Optimization In 2026
One area of expertise I've focused on in marketing over the last two decades is search engine optimization (SEO). I've always been a little reluctant to wear that label proudly, though... not because I'm not confident in the work, but…
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Cloudways: The Intelligent, Lightning Fast Managed Cloud Hosting Platform
Maintaining a high-performance web presence often feels like a constant tug-of-war between technical complexity and operational costs. Developers and business owners frequently face the anxiety of sudden traffic spikes crashing their sites, the sluggishness of outdated server stacks, and the…
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10 Best Outsourcing Next.js Development Companies in 2026
Next.js is the enterprise-standard framework for building modern websites that feel like high-performance applications. It solves a fundamental problem in web development: how to give users a fast, interactive experience while ensuring that search engines like Google can easily read…
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Base64 Image Inlining: Performance, Implementation, and Trade-offs
In my quest to ensure my site passes CWV, I'm continually finding new ways to keep the site running as fast as possible. One opportunity I found was to use Base64 inline images as placeholders for lazy loading. Base64 image…
