Digital Marketing

Articles Tagged digital marketing:

  • Beyond SEO: How Marketers Can Measure Engagement When Clicks Disappear

    Beyond SEO: How Marketers Can Measure Engagement When Clicks Disappear

    A major shift is impacting digital marketing: the consumer data stream is drying up. Many businesses with previously top-performing Google links are suffering enormous traffic losses. Businesses with links listed below Google’s new AIO summary feature in browser searches are facing traffic decreases of up to 80 percent, according to an Authoritas analytics study. The Guardian This has sharply reduced…

  • Pictory: Transform Text, Blogs, and Slides Into Professional Videos With AI

    Pictory: Transform Text, Blogs, and Slides Into Professional Videos With AI

    Creating compelling videos at scale is one of the biggest challenges for content creators, marketers, and businesses today. Traditional video editing demands time, technical expertise, and expensive software—barriers that can prevent teams from producing the volume of video content their audiences demand. With social media algorithms rewarding video-first strategies and audiences expecting high-quality visuals, finding an efficient way to produce…

  • Why Your Business Needs AI Digital Marketing

    Why Your Modern Business Needs an AI Digital Marketing Platform

    Marketing platforms used to promise efficiency. However, in today’s digital landscape, it’s more about intelligence. The days of manual optimization are gone, and AI digital marketing is transforming the industry faster than ever. More than automating tasks, AI-powered platforms can now analyze performance insights, support predictive planning, and optimize for custom KPIs in real time. Whether you’re a startup or…

  • Establishing Authority and Personal Branding Tips

    Establishing Authority: Why Today’s Pay-To-Play World Demands a Bold and Strategic Approach to Recognition

    Organic is no longer the path to authority. Algorithms don’t surface who’s most knowledgeable — they surface what converts clicks into ad revenue. This week, I had an eye-opening conversation with a brilliant young marketer — the kind of person you’d expect to see headlining conferences and shaping industry discourse. With a sharp strategic mind and a track record of…

  • The State of Tumblr: Statistics

    The State of Tumblr in 2025: Who Should Still Pay Attention and Why It Might Be Worth the Effort

    Tumblr, once a cultural juggernaut of internet creativity, has weathered more ups and downs than most social platforms. As of 2025, it remains very much alive, with an estimated 135 million monthly active users and over 600 million blogs—but its relevance depends heavily on who is asking and what they intend to use it for. After years of uneven growth,…

  • Landing Page Mistakes to Avoid

    Landing Page Mistakes That Kill Conversions—And How to Fix Them

    A landing page is a dedicated web page designed to guide visitors toward a single action—such as filling out a form, signing up for a newsletter, downloading a whitepaper, or making a purchase. Unlike other pages on your site that encourage exploration, a landing page should serve as a focused gateway, not an intersection. Its purpose is to lead users…

  • Declaring Leadership To Transform Your Brand

    Planting Your Flag: How Declaring Leadership Can Transform Your Brand

    A powerful and underutilized marketing strategy available to any brand is simply declaring itself the leader. Whether your company provides products, services, consulting, or content, if no one in your space has stepped up to claim market leadership, doing so can rapidly elevate your profile, attract customers, and put competitors on the defensive. 15 years ago, I tested this notion…

  • Top Online Marketing Mistakes

    Observation: Top 5 Online Marketing Mistakes in 2025

    Marketers have more data, more channels, and more tools than ever before; yet, many still fall into critical traps that prevent campaigns from reaching their full potential. The landscape has undergone a fundamental shift over the past decade—organic reach is in steep decline, AI-generated content is raising audience expectations, and customer journeys are becoming increasingly complex and non-linear. Below are…

  • How To Build and Grow Your Email List Using Social Media

    10 Proven Social Media Tactics to Build and Grow Your Email List

    Organic reach on social media has been declining for years. What used to be an opportunity for brands to engage audiences freely is now a pay-to-play landscape. Facebook, Instagram, LinkedIn, and others have gradually shifted to revenue-first algorithms that prioritize paid ads and sponsored content. The result: even if you’ve spent years growing your audience, only a small fraction of…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership