Digital Marketing
Articles Tagged digital marketing:
- Artificial Intelligence
Why Your Modern Business Needs an AI Digital Marketing Platform
Marketing platforms used to promise efficiency. However, in today’s digital landscape, it’s more about intelligence. The days of manual optimization are gone, and AI digital marketing is transforming the industry faster than ever. More than automating tasks, AI-powered platforms can now analyze performance insights, support predictive planning, and optimize for custom KPIs in real time. Whether you’re a startup or…
- Social Media & Influencer Marketing
Establishing Authority: Why Today’s Pay-To-Play World Demands a Bold and Strategic Approach to Recognition
Organic is no longer the path to authority. Algorithms don’t surface who’s most knowledgeable — they surface what converts clicks into ad revenue. This week, I had an eye-opening conversation with a brilliant young marketer — the kind of person you’d expect to see headlining conferences and shaping industry discourse. With a sharp strategic mind and a track record of…
- Social Media & Influencer Marketing
The State of Tumblr in 2025: Who Should Still Pay Attention and Why It Might Be Worth the Effort
Tumblr, once a cultural juggernaut of internet creativity, has weathered more ups and downs than most social platforms. As of 2025, it remains very much alive, with an estimated 135 million monthly active users and over 600 million blogs—but its relevance depends heavily on who is asking and what they intend to use it for. After years of uneven growth,…
- Analytics & Testing
Landing Page Mistakes That Kill Conversions—And How to Fix Them
A landing page is a dedicated web page designed to guide visitors toward a single action—such as filling out a form, signing up for a newsletter, downloading a whitepaper, or making a purchase. Unlike other pages on your site that encourage exploration, a landing page should serve as a focused gateway, not an intersection. Its purpose is to lead users…
- Social Media & Influencer Marketing
Planting Your Flag: How Declaring Leadership Can Transform Your Brand
A powerful and underutilized marketing strategy available to any brand is simply declaring itself the leader. Whether your company provides products, services, consulting, or content, if no one in your space has stepped up to claim market leadership, doing so can rapidly elevate your profile, attract customers, and put competitors on the defensive. 15 years ago, I tested this notion…
- Analytics & Testing
Observation: Top 5 Online Marketing Mistakes in 2025
Marketers have more data, more channels, and more tools than ever before; yet, many still fall into critical traps that prevent campaigns from reaching their full potential. The landscape has undergone a fundamental shift over the past decade—organic reach is in steep decline, AI-generated content is raising audience expectations, and customer journeys are becoming increasingly complex and non-linear. Below are…
- Social Media & Influencer Marketing
The New Blueprint For Social Media Marketing Strategies in 2025
Social media has undergone a seismic shift in the last decade. What began as an open, democratic environment where brands could authentically engage with their audiences has transformed into a complex, often expensive landscape dominated by algorithms, advertising, AI-driven content, and competitive bidding. For today’s businesses, especially those seeking to drive tangible results throughout the entire customer journey, rethinking their…
- Content Marketing
The Strategic Benefits of Content Marketing Across the Funnel
Content marketing has evolved from a niche tactic into a strategic pillar of modern marketing. For both B2B and B2C businesses, content has become indispensable—not only for attracting and educating prospects, but also for nurturing leads, converting buyers, and retaining customers. As AI-driven tools accelerate demand for high-quality inputs, content isn’t just king—it’s the fuel that powers intelligent systems across every channel. Below,…
- Sales and Marketing Training
Alison: The Free Mobile Learning App for Digital Marketers
When Google quietly retired its beloved Primer app, millions of marketers lost a valuable mobile learning tool built for fast, snackable lessons on the go. But while that chapter closed, another has been steadily writing itself—one that’s even more expansive, accessible, and future-ready. Alison has emerged as the definitive mobile learning platform for digital marketers, not just filling the void…
