Digital Marketing
Articles Tagged digital marketing:
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Short.io: Elevate Your Link Management with Branded Short URLs
Are you tired of lengthy URLs that clutter your marketing materials and social media posts? Do you wish for a way to track the performance of your links and gain valuable insights into audience engagement? In today’s digital landscape, effective link management is crucial for maximizing the impact of your marketing campaigns. Short.io Short.io is a link-shortening platform that empowers…
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AIR: Transforming Creative Content into Billions of Views Across Global Channels
Navigating the complexities of video content channels can be overwhelming. Brands and individuals face the challenge of standing out on platforms like Instagram, YouTube, TikTok, and more, where competition is fierce and audiences constantly shift. Trying to grow your creative presence on your own can quickly become daunting, requiring a deep understanding of algorithms, audience engagement, content creation, and strategic…
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Sharpspring: Transform Your Lead Generation, Sales, and Marketing with Automation and CRM
Many businesses face the same challenge of managing multiple marketing tools while trying to track every customer interaction. They find it difficult to streamline their digital marketing efforts, stay on top of leads, and drive conversions. Important opportunities can easily slip through the cracks with scattered tools and fragmented data. SharpSpring SharpSpring, now part of Constant Contact, offers a comprehensive…
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How To Utilize Business Proposal Templates to Drive Business Success
A well-structured business offer may be the disparity between winning over new guests and completing deals in the Machiavellian world of business-to-business (B2B) deals. A business proposal template is an operative device that guarantees uniformity and professionalism while saving time and streamlining the offer process. A well-toned proposal may make all the disparity, whether you are dealing with new software…
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App: How to Run a Multivariate Test (MVT Sample Size Calculator)
Two digital marketing and user experience optimization testing methodologies are A/B testing and multivariate testing (MVT). Both approaches aim to improve website performance but differ in complexity and scope. This article will define each method, compare strengths and weaknesses, and guide the implementation of multivariate testing. If you’re looking for how to run an A/B test, we’ve published that article…
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App: How to Run an A/B Test on Your Landing Page (Sample Size and Winner Calculators)
A/B testing, also known as split testing, is a powerful method used by businesses to compare two versions of a digital element to determine which one performs better. This can include any interactive touchpoint where users engage with a product or service, such as web pages, mobile app screens, email campaigns, digital advertisements, user interface components, or specific software application…
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Google Search Console: The Complete Guide and Your Prioritized Checklist for SEO Success in 2024
If you’ve been a reader for any length of time, you know how much I enjoy the challenges of SEO and the plethora of SEO tools available. As I worked with clients over the years, my organic search platform budget was extensive, and I believe the ROI was there. When I decided to focus beyond SEO and work as a CMO for…
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EKOM: Predict Non-Branded E-commerce Keyword Trends To Optimize For Demand
Today’s e-commerce landscape is fiercely competitive. Businesses face numerous challenges regarding search engine optimization (SEO). The process is often slow, labor-intensive, and yields unpredictable results. Many online retailers find themselves trapped in a cycle of constant adaptation, struggling to keep up with algorithm changes and emerging trends. The need for a more responsive, data-driven approach to e-commerce SEO has never…
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5 Key Steps to Mastering Cross-Channel Attribution
Have you ever felt like you’re juggling too many balls trying to figure out which marketing tactic actually convinced your customer to click buy? Welcome to the club! In the ever-evolving maze of digital marketing, pinpointing each channel’s exact impact on drawing customers in can be like finding a needle in a haystack. This is where cross-channel attribution steps in,…
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10 Keys To An Effective Guest Blogging Strategy in 2024
Guest blogging has been a pivotal strategy in digital marketing for years, evolving significantly since its inception. Despite changes in search engine algorithms and shifting digital landscapes, guest blogging remains a powerful tool for building brand awareness, establishing authority, and improving search engine visibility when done correctly. The benefits include: Increased Brand Visibility: Publishing content on reputable sites exposes your…
