E-commerce

Articles Tagged e-commerce:

  • Customer Data PlatformsBoost Martech ROI with Offshore Outsourcing

    Boost Martech ROI: How Remote and Offshore Teams Streamline Marketing Execution and Data Management

    We often start our businesses with a clear vision and a roadmap that feels both ambitious and achievable. We invest in top-tier tools and technologies, trusting they’ll chart our path to success. Yet, today’s marketing technology scene isn’t just crowded—it’s overwhelming. It’s an assortment of platforms that promise solutions but often deliver new layers of complexities.  The instinct is to…

  • Sales and Marketing TrainingSeasonal or Quarterly Marketing and Sales Platform Checklist

    Seasonal Marketing and Sales Program Maintenance Schedule

    Every business, regardless of industry or audience, operates within an annual rhythm defined by customer behavior, internal resources, and budget availability. Yet many treat marketing and sales strategy as a linear function rather than a cyclical process that demands deliberate, seasonal recalibration. Just as equipment needs preventative maintenance to avoid breakdowns in the future, so does your marketing and sales…

  • Analytics & TestingLightspeed POS for Retail

    Lightspeed: Supercharge Retail With Unified Commerce POS and Reporting Tools

    Retailers today are under constant pressure to streamline operations, delight customers across every channel, and adapt quickly to market changes. Managing inventory, payments, e-commerce, and customer data across multiple locations — all while trying to grow — can overwhelm even seasoned merchants. Many turn to retail POS systems to ease the burden, but they often find these tools lacking in…

  • E-commerce and RetailPitneyShip: Smarter, More Affordable Shipping for Modern Businesses

    PitneyShip: Smarter, More Affordable Shipping for Your Online Store

    E-commerce businesses of all sizes need tools that streamline shipping, reduce costs, and improve operational efficiency. Pitney Bowes, a trusted name in mailing and shipping for over a century, offers a solution that brings all this together in one platform. PitneyShip PitneyShip is a cloud-based shipping solution designed to help businesses simplify and centralize their shipping and mailing operations. Whether…

  • Paid and Organic Search MarketingZero-Click Search Results: AI Overview Declines and SEO

    Lower Traffic without SERP Position Change: What Does It Mean?

    More and more website owners are noticing a steady trend when they log into Google Search Console (GSC): A loss of clicks without any substantial changes in positions. It can be hard to notice because it is not an abrupt change and usually happens for long-tail, low-search-volume queries. Each query or page may be slowly losing traffic but the overall…

  • E-commerce and Retail1:1 Video Chat Benefits and Challenges

    Should Your Brand Should Implement Website-Embedded 1:1 Video Chat?

    As digital shopping and remote service continue to reshape customer expectations, a growing number of companies are embedding live, one-on-one video chat directly into their websites. These interactions allow site visitors to initiate face-to-face conversations with product experts, sales reps, or support teams—mimicking the immediacy and personal connection of in-store service. This once-novel feature has matured into a measurable and…

  • Content MarketingInsurance and Social Media

    How Insurance Companies Are Leveraging Social Media for Marketing, Sales, and Retention

    In an industry built on trust, relationships, and long-term value, the insurance sector has often lagged behind more agile verticals in adopting digital-first strategies. But that has changed. Today, social media is no longer just a nice-to-have—it’s become a strategic pillar for insurance companies and representatives seeking to drive acquisition, build brand affinity, and retain policyholders. Unlike fashion, tech, or…

  • Artificial IntelligenceAmperity: ID Resolution Agent

    From Fractured to Functional: How Identity Resolution Powers Smarter AI

    As the race to operationalize artificial intelligence (AI) accelerates, enterprise brands face a critical roadblock: messy, fragmented customer data. AI promises breakthrough personalization and insights—but only if it has one essential input: accurate, connected customer profiles. Unfortunately, most brands aren’t there yet. 78% of global organizations do not feel “very ready” to implement natural language tools like large language models…

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