Ecommerce
Articles Tagged ecommerce:
-
UPS API Endpoints and Sample PHP Test Code
We’re working with a WooCommerce client right now whose UPS shipping address validation and shipping cost calculations stopped working. The first issue we identified was the UPS shipping plugin they had was outdated and the core domain for the company that developed it had malware… that’s never a good sign. So, we purchased the WooCommerce UPS plugin since it’s well-supported…
-
How To Publish Your Shopify Blog Feed In Your Klaviyo Email Template
We continue to enhance and optimize our Shopify Plus fashion client’s email marketing efforts using Klaviyo. Klaviyo has a solid integration with Shopify that enables a ton of e-commerce-related communications that are pre-built and ready to go. Surprisingly, inserting your Shopify Blog Posts into an email is NOT one of them, though! Making things even more difficult… the documentation for…
-
Back to the Sizzle: How E-Commerce Marketers Can Use Creative To Maximize Returns
Apple’s privacy updates have fundamentally changed how e-commerce marketers do their jobs. In the months since the update was released, only a small percentage of iOS users have opted into ad tracking. According to the latest June update, some 26% of global app users allowed apps to track them on Apple devices. This figure was much lower in the US…
-
How Email Marketers Are Using Predictive Analytics To Improve Their E-commerce Results
The emergence of predictive analytics in email marketing has become popular, especially in the e-commerce industry. Utilizing predictive marketing technologies has the capability to improve targeting, timing, and ultimately convert more business via email. This technology is playing a key role in identifying what products your customers are likely to purchase, when they’re likely to make a purchase, and the personalized…
-
The Easiest Way To Minify Your Shopify CSS That’s Built Using Liquid Variables
We built out a Shopify Plus site for a client that has a number of settings for their styles in the actual theme file. While that’s really advantageous for easily adjusting styles, it means that you don’t have a static cascading style sheets (CSS) file that you can easily minify (reduce in size). Sometimes this is referred to as CSS…
-
How E-commerce CRM Benefits B2B and B2C Businesses
A significant shift in customer behavior has impacted many industries in recent years, but the e-commerce sector has been hit the hardest. Digitally savvy customers have gravitated toward a personalized approach, touchless shopping experience, and multichannel interactions. These factors are pushing online retailers to adopt additional systems to assist them in managing customer relationships and ensuring a personalized experience in…
-
How To Make An Animated GIF For Your Next Email Marketing Campaign Using Photoshop
We built an online dress store for a dress manufacturer that we branded and built from the ground up to bring a direct-to-consumer (D2C) offering to the marketplace. Their leadership is always working with us on collaborative ideas for the next campaign or strategy that we’re executing. As part of their implementation, we deployed Klaviyo for Shopify Plus. Klaviyo is…
-
Detecting Your Prospect’s Buying Triggers: Lessons from the Mall
One of the most frequently asked questions I hear is: How do you determine which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer, of course, is that it depends on where your prospect is in the buying cycle.…
-
Sellfy: Build Your E-commerce Business Selling Products or Subscriptions In Minutes
Sellfy is an easy-to-use eCommerce solution for creators looking to sell digital and physical products as well as subscriptions and print-on-demand – all from one storefront. Whether it’s eBooks, music, videos, courses, merchandise, home decor, graphics, or any other type of business. Start easily – Create a store in a couple of clicks. Sign up, add your products, customize your store and…
-
Edgemesh: The ROI of E-commerce Site Speed as a Service
In the competitive world of e-commerce one thing is certain: Speed matters. Study after study continues to prove that a faster site leads to increased conversion rates, drives high checkout values and improves customer satisfaction. But delivering a fast web experience is difficult, and requires both an in-depth knowledge of web design and secondary “edge” infrastructure that ensures your site…
