Ecommerce

Articles Tagged ecommerce:

  • Marketing BooksThe Long Tail

    Marketing Observations From The Long Tail

    Wired editor Chris Anderson released a book that would redefine how marketers and sales professionals view product strategy in the digital age: The Long Tail: Why the Future of Business is Selling Less of More. Two years later, the ideas remain as relevant as ever—if not more so—as companies across industries grapple with the implications of a market no longer…

  • Content MarketingIndianapolis Colts: Make It Personal

    Indianapolis Colts

    When I was unceremoniously terminated from my position as database marketing manager at the local newspaper, it was quite a relief. Having leadership within the newspaper industry that couldn’t comprehend how the Internet would transform human behavior was infuriating and frustrating… and I was tired of battling them every day. That said, getting fired as a single father is quite…

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